Continuing its ongoing campaign featuring cricketer Rahul Dravid, Salesforce India has rolled out a film titled ‘Empower Your Teams with Agentforce’, spotlighting its AI-powered customer service capabilities.

Conceptualised by McCann, the film opens with a poolside scene where a couple celebrates their anniversary. Dravid, appearing as the hotel manager, checks in on their experience. The husband praises "Riya” for her great service, prompting the wife’s curiosity. Dravid reveals that Riya is Salesforce’s AI-powered Agentforce, designed to personalise experiences based on customer preferences. The husband showcases its capabilities, and the film ends with Dravid jokingly suggesting they ask "Riya" to plan their next anniversary, sparking laughter.

What we think about it: Smartly blends humour and relatability, using Rahul Dravid’s calm persona to demystify its AI offering. It’s an effective, engaging way to showcase Agentforce’s capabilities without overwhelming the viewer.

CREDITS:

Team McCann:

Creative head, north and south: Sambit Mohanty

Creative team: Sambit Mohanty, Sharat Kuttikat, Diwakar B, Unnikrishnan R and Varsha Ajith

Account management: Vishal Ahluwalia, Varghese John, Subhasree Bose

Planning: Jeff Thomas, Sriranjani Vasu

Films: Arshneet Bhumra

Brand Team: Nipun Sharma, Kritika Srinivasan and Laurie Macabasco.

Production: Love and Faith Films

Director: Milind Dhaimade

Producer: Vikram Turkhud

Team Meraki: Sharba Tasneem and Tushar Nair