The Health Factory has rolled out a new brand film featuring actor Milind Soman, as a  part of it’s ongoing rebranding journey.

The brand’s refreshed identity comes with a new packaging, clean-label promises, and a sharper tone that aims to cut through India’s cluttered health food space. 

Designed to spark conversations around the brand’s philosophy ‘All for Health. Health for All’, the film takes a humorous route.

The video showcases different situations where Soman—renowned for his passion for fitness and healthy living—ironically gets schooled by others for not knowing about the ‘health-conscious’ bread brand.

What we think about it: Known for championing fitness on social media, it’s amusing to watch Soman get a taste of his own medicine as strangers chide him for being unaware of the ‘healthy’ bread brand. The premise is strong, however, the narrative execution falls short and lacks the punch needed to hold engagement.

Vinay Maheshwari, CEO, The Health Factory, said, “Milind connects with all age groups, which fits perfectly with what we stand for as a brand, keeping healthy living simple for everyone. For us health isn’t about complicating daily routines, it’s about simplifying them and making sure your daily staples are the right ones.”
Meghraj Bangera, senior brand manager, The Health Factory, added, “People knew us as the Zero Maida bread brand, but somewhere along the way The Health Factory took a backseat. With this campaign we flipped that, bringing a quirky twist with Milind Soman at the centre. The focus had to come back to the brand and its core: making health your everyday staple.”