Shriram Finance has rolled out a campaign ‘#TogetherWeSoar’, featuring cricketer Rahul Dravid to highlight its commitment to supporting the aspirations of India while underscoring the importance of connection and unity.

The campaign comprising a film, aims to celebrate this spirit and depict partnership as a means to soar ahead, with a slice from Dravid’s own life. The Hindi version features a voiceover by actor Naseeruddin Shah. His narration illustrates the brand's commitment to helping individuals realise their dreams through meaningful partnerships. In the film, Dravid encourages people from all walks of life to partner with Shriram Finance to enhance their lives and achieve their ambitions. The imagery culminates in a powerful metaphor: a stadium, representing a space where India comes together, filled with dreams.

What we think about it: Leverages Rahul Dravid’s credibility and Naseeruddin Shah’s evocative voice to reinforce its brand equity in empowerment. Its aspirational narrative and stadium metaphor create high recall by aligning unity with customer-centricity.

The campaign was rolled out across print, digital, television, social media, and outdoor platforms.