Asian Paints has rolled out a campaign, 'Daag Ko Daag Banne Hee Na De', featuring cricketer Virat Kohli. 

Conceptualised by McCann Worldgroup, the campaign comprises a film and introduces the brand's offering of Apcolite All Protek with ‘Lotus Effect Technology’. The ad opens with Kohli babysitting his sister’s playful son. The house quickly turns into a mess - juice spills, milkshake splashes, toys everywhere. But even in the chaos, the walls stay spotless. Not a single stain mars their appearance, all thanks to the advanced technology of Asian Paints, which keeps them looking fresh and clean no matter what life throws at them.

What we think about it: The ad delivers a delightful blend of star power and everyday relatability and takes a charming detour from traditional celebrity endorsements. It is well-paced, with strong visual storytelling and what stands out is how organically the product is woven into the narrative.