Anupama Sajeet

Lifestyle influencer Amulya Rattan

21 Nov 2025 10:25 AM

Cracking the Gen Z Code: How brands can win on Snapchat

Creator Amulya Rattan shared insights on the value of organic content over scripted ads and more at an event hosted by IAA and Snapchat.

From left: Josy Paul, Ashish Khazanchi, Tista Sen, PG Aditiya, Harshad Rajadhyaksha, and Rahul Mathew

20 Nov 2025 9:22 AM

'Don't stop at equality, go for the whole thing - equality is a mythical land'

Male leaders confront advertising's gender fault lines in a candid conversation that calls for change beyond lip service at SIBI 2025.

Hephzibah Pathak at See It, Be It 2025

19 Nov 2025 9:24 AM

We are fragile and messy, but we're stronger than we believe: Hephzibah Pathak

Pathak shared insights on leadership and how women can take control of their careers and lives at the inaugural chapter of SIBI India 2025.

Sheena Kapoor

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.

Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

Anupama Ramaswamy

07 Oct 2025 11:45 AM

I don't want to be seen as a vendor to my client: Anupama Ramaswamy

Havas Creative India's MD and CCO shares her vision for a fearless, trust-driven agency rooted in long-term client partnerships, and more.

Govind Bansal

22 Sep 2025 10:20 AM

Want Cleartrip to be thought of as a one-stop travel destination: Govind Bansal

Cleartrip's head, brand marketing shares the insights that shaped TBBD campaign and why the brand continues to bet on digital-first storytelling.

Star power seems  to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!

Mukund Olety

28 Aug 2025 9:04 AM

Some creatives pitch the boldest ideas to clients but play it safe in their own lives: Mukund Olety

Olety reflects on his new Madrid-based role and how global experiences from Bengaluru to Beijing shaped his tech-driven creative vision.

Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

Navneet Kumar Sehgal delves into the national broadcaster's recent foray into the OTT space, the future of public broadcasting, and more...

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