Anupama Sajeet

Suniel Shetty (left) and A Velumani in Bharat Ke Super Founders

16 Jan 2026 9:47 AM

'We want to build a traceability KPI for the show, which we doubt other shows promise'

Suniel Shetty, Dr Velumani, Shanti Mohan and Ankur Mittal on building a credibility-led startup reality show that prioritises ‘real' India.
Amith Prabhu (left) and Jaideep Shergill

12 Jan 2026 9:03 AM

When brands seem ‘sorry but not sorry'

We unpack the gap between performative apologies and real crisis management, examining why brands fail at saying sorry when it matters most.
TPL co-founders Kunal Thakkur and Mrunal Jain

09 Dec 2025 10:24 AM

For the league to grow, the sport must grow first: Tennis Premier League founders

As season seven kicks off, co-founders Kunal Thakkur and Mrunal Jain on carving a niche for a tennis league in a cricket-obsessed nation.
Nikhil Sachdev

25 Nov 2025 11:16 AM

Sports has an emotional attachment for a lot of people: Nikhil Sachdev

PadelPark's co-founder on professionalising India's newest racquet sport and why the McDonald's tie-up could accelerate its next decade.
Lulu Raghavan

21 Nov 2025 10:28 AM

Without a personal brand, you have no career insurance: Lulu Raghavan

In her talk at SIBI India 2025, Raghavan emphasised the importance of building a personal brand for professional growth and impact.
Lifestyle influencer Amulya Rattan

21 Nov 2025 10:25 AM

Cracking the Gen Z Code: How brands can win on Snapchat

Creator Amulya Rattan shared insights on the value of organic content over scripted ads and more at an event hosted by IAA and Snapchat.
From left: Josy Paul, Ashish Khazanchi, Tista Sen, PG Aditiya, Harshad Rajadhyaksha, and Rahul Mathew

20 Nov 2025 9:22 AM

'Don't stop at equality, go for the whole thing - equality is a mythical land'

Male leaders confront advertising's gender fault lines in a candid conversation that calls for change beyond lip service at SIBI 2025.
Hephzibah Pathak at See It, Be It 2025

19 Nov 2025 9:24 AM

We are fragile and messy, but we're stronger than we believe: Hephzibah Pathak

Pathak shared insights on leadership and how women can take control of their careers and lives at the inaugural chapter of SIBI India 2025.
Sheena Kapoor

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.
Harshil Karia (left) and Nisha Singhania

16 Oct 2025 10:07 AM

Rage-bait advertising sells, but at what cost?

Is rage-baiting a clever marketing clickbait, or a ticking time-bomb? We unpack the rights, wrongs, and trade-offs of this latest brand tactic.

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Each bottle comes in a hand-filled, individually engraved and gold-lettered decanter, paired with a handmade wooden box and a personally signed letter from Singh. 

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When brands seem ‘sorry but not sorry'
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Adyasha's blog: 2025, WTF?
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