Anupama Sajeet

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Rubeena Singh (left) and Hridaye A Nagpal

24 Mar 2026 10:27 AM

The AI Perplexity: To ad or not to ad

As brand integrations in the AI space and ad-fuelled chatbots become a reality, we decode whether advertising and AI can truly coexist.
Shyamala Ramanan

10 Mar 2026 10:15 AM

Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan

Mia by Tanishq's business head outlines the brand's Gen Z playbook, inclusive positioning and omnichannel push beyond metros.
(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality

Women in advertising unpack what true equity must look like, beyond tokenism and representation.
Mithila Saraf and Farah Kapadia

06 Mar 2026 11:38 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 3)

Famous Innovations' Mithila Saraf and Kulfi Collective's Farah Kapadia weigh in on why the 'real shift' must go deeper…
(L to R) Sonal Chhajerh, Vandana Tilwani, and Adyasha Tomar

05 Mar 2026 11:35 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 2)

Havas' Vandana Tilwani, Leo's Sonal Chhajerh and Kult's Adyasha Tomar on ‘the equity illusion in advertising'...
Harshada Menon (Left) and Babita Baruah

04 Mar 2026 11:57 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 1)

Here's what VML's Babita Baruah and DDB's Harshada Menon had to say about the persisting structural inequities in adland…
Varghese Chandy

18 Feb 2026 11:45 AM

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

As Malayala Manorama challenges print decline myths, Chandy on how advertisers misread the medium, and why Kerala defies national trends.
Himanshu Saxena

16 Feb 2026 10:59 AM

Agencies worry about integration far more than clients do: Himanshu Saxena

Saxena on unifying agencies, evolving client demands, and outcome-driven growth in his expanded leadership role.
David Shulman

09 Feb 2026 10:30 AM

If AI is used to serve the brand and not the user, it could widen the CX gap: David Shulman

As the X Index 2025 report points to a rising impact of CX debt, the Havas CX global CEO outlines where brands may be getting it wrong.

Latest Stories

popkorn X The Coffee Bean & Tea Leaf

05 May 2026 1:30 PM

The Coffee Bean & Tea Leaf appoints popkorn as its creative agency on record
Neha Singh

05 May 2026 11:54 AM

Enormous elevates Neha Singh
AJIO Mother's Day campaign

05 May 2026 11:51 AM

Ajio and Shefali Shah call out lazy gifting on Mother's Day
Meghana Bhat

05 May 2026 11:29 AM

Opinion: Fashion quick-comm isn't new - the desire driving it is ancient

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required