Anupama Sajeet

Star power seems to be all-pervasive in Indian advertisements today

08 Sep 2025 10:23 AM

Is Indian advertising witnessing a celebrity overkill?

Are advertisers losing the plot in their obsession with Bollywood stars and cricketers, and is brand storytelling the casualty? We find out!
Mukund Olety

28 Aug 2025 9:04 AM

Some creatives pitch the boldest ideas to clients but play it safe in their own lives: Mukund Olety

Olety reflects on his new Madrid-based role and how global experiences from Bengaluru to Beijing shaped his tech-driven creative vision.
Navneet Kumar Sehgal

30 Jul 2025 8:11 AM

Clean, family entertainment is our USP: Prasar Bharati's Sehgal

Navneet Kumar Sehgal delves into the national broadcaster's recent foray into the OTT space, the future of public broadcasting, and more...
Jitender Dabas (Left) and Pallavi Chakravarti

18 Jul 2025 10:05 AM

David vs Goliath: Who has the upper hand in the agency battle?

The eternal debate rages on - do network agencies still have an edge, or are independent agencies better equipped to meet modern-day demands?
Tourism New Zealand has partnered with Bollywood actors and real-life couple Rajkummar Rao and Patralekhaa to unveil its upcoming campaign, #BeyondTheFilter

11 Jul 2025 11:02 AM

In New Zealand, you arrive as a guest and leave as family: NZ Tourism's Gregg Wafelbakker

Tourism New Zealand's regional director, Asia, discusses its campaign featuring Bollywood couple Rajkummar Rao and Patralekhaa, and more...
Vivek Anchalia (left) and Harshada Menon

25 Jun 2025 10:56 AM

How much AI is too much?

From scripting to complete visuals, we increasingly see ad films now being produced entirely using AI. We weigh in on the delicate balance.
Destinations like Turkey and Azerbaijan saw a cancellation spike on travel portals following the Indo-Pak standoff

12 Jun 2025 10:28 AM

Travel in the times of war

We uncover the business, brand, and human aspects of travel amid rising geopolitical tensions, as tourism navigates paradigm shifts.
Virat Khullar

02 Jun 2025 10:52 AM

Social listening is key for us to see what campaigns we should do: Virat Khullar

Hyundai Motor India's head-marketing on partnering with Pankaj Tripathi, and the core messaging behind its campaign featuring the actor.
Youri Guerassimov

22 May 2025 8:38 AM

An idea that’s not good for the business is not a good idea: Youri Guerassimov

The jury chair for the Integrated category at the Abby Awards spoke with us about the current state of the advertising industry.
Sai Narayan

08 May 2025 9:33 AM

Brands are built on sports in India: Sai Narayan

Policybazaar's CMO on the need for unconventional marketing in a low-penetration category, embracing ‘hard truths' in campaigns, and more...

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