Zee Entertainment Enterprises (‘Z’) has significantly expanded its syndication business, marking a key step toward unlocking incremental value from its extensive content library across digital platforms and global markets.

As part of the expansion, the company has secured a Multi-Channel Network (MCN) licence and onboarded more than 350 channels into its syndication ecosystem.

The move enables ‘Z’ to manage, distribute and monetise content at scale across leading digital platforms, strengthening its presence in the rapidly growing creator and short-form content economy.

In a strategic push aligned with evolving consumption trends, ‘Z’ has also entered partnerships to adapt its content into new-age formats. This includes a collaboration with micro-drama platform Story TV, under which select titles from the company’s library are being reimagined into vertical-format, short-duration episodes tailored for mobile-first audiences.

The syndication vertical is simultaneously expanding the company’s international footprint through foreign-language dubbing and regional partnerships across Europe, Africa and Latin America, enabling the monetisation of Indian content among diverse global audiences.

Further diversifying revenue streams, ‘Z’ has begun monetising its library across audio platforms, including audio remake rights for legacy intellectual properties such as Zee Horror Show. Several additional titles are currently being adapted, reflecting growing interest in transforming well-known television IPs into audio-first formats.

The company has also made progress in monetising non-exclusive digital rights for library films while converting select shows and movies from horizontal to vertical viewing formats to enhance discoverability and reach on short-form and syndication-led platforms.

These initiatives underscore Z’s push toward platform-agnostic content monetisation as it continues to repurpose, localise and distribute its intellectual property across geographies, formats and viewing screens.

Vinod Johri, business head – syndication, Zee Entertainment Enterprises, said, “Syndication has become a powerful growth lever for us by allowing our content to travel further, adapt faster and monetise smarter. With our MCN network, global partnerships, and focus on new formats such as vertical video and audio adaptations, we are building a future-ready syndication engine that unlocks sustained value from our content library.”