Sports marketing, 20 Jul 2026

Navin Kathuria (left) and Vandana Ramkrishna Acharya 

20 Jul 2026 1:36 PM

R K Swamy Media Group appoints Navin Kathuria and Vandana Ramkrishna Acharya 

Kathuria moves from DDB Mudra Group, and Acharya was at Madison Media Ace. 
Kaun Banega Crorepati's ‘Sochna Padega' campaign.

20 Jul 2026 11:25 AM

Amitabh Bachchan shifts Kaun Banega Crorepati's focus from answers to applied knowledge

The show has rolled out a campaign comprising three ad films to highlight its season 18 theme ‘Sochna Padega'.
Shah Rukh Khan in the campaign

20 Jul 2026 11:22 AM

Hyundai gives Shah Rukh Khan a scare, followed by an upgrade

The film celebrates 30 years of the actor's association with the brand and also features Tarun Garg, the company's MD and CEO in India.
JioStar will launch six editions of Bigg Boss across Hindi, Tamil, Telugu, Kannada, Malayalam and Bangla, marking the franchise's biggest simultaneous rollouts.

20 Jul 2026 10:54 AM

JioStar to launch six Bigg Boss editions

'India's Bigg Reality' highlights how advertisers moved beyond sponsorships with in-show integrations and interactive brand experiences.
Duolingo's 'Built for what's next' campaign

20 Jul 2026 10:54 AM

Duolingo celebrates the journey behind every study-abroad dream

The campaign reflects the aspirations, routines, and defining moments that shape every international student's journey.
The two films from last week that made the cut

20 Jul 2026 10:39 AM

Voice-O-Meter: Toyota Hybrid and Sebamed show different ways to break the bias

IAA Voice of Change and UNICEF pick the most gender-progressive ads among those covered by Manifest each week.
Valentino Brodkorb

20 Jul 2026 9:55 AM

‘Brands are not activating the sporting community in the right way'

Valentino Brodkorb believes there is no structural reason why India cannot eventually produce world-class footballers.
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