Flipkart has rolled out a campaign 'GOAT Sale' to spotlight its latest sale offerings, which will kick off on July 12.

Conceptualised by Leo India, the campaign comprises an ad film.

Set in a quirky animal hospital, the film features a parade of animals indulging in humble brags - from a Persian cat claiming royalty to a tall dog showing off, only to be hilariously roasted by a camel who calls him a “half-ticket.” The banter builds in comedic tone until a goat, who is being carried by his owner, silences the crowd with a cheeky line: “Are you all named after a sale?” and bursts into laughter. The film wraps with the others playfully ‘defeated,’ lying dramatically as if outdone - delivering a scenic, tongue-in-cheek finale.

What we think about it: Leans into cheeky animal banter with standout humour and a live goat for punchline payoff. The concept is fresh and visually engaging, but risks being remembered more for its quirky premise than sales details. Still, the execution strikes the right balance between absurdity and brand recall.

CREDITS:

Client: Flipkart

Agency: Leo India

Production house: Bang Bang Mediacorp

Director: Ryan Mendonca

Producer: Roopak Saluja and Aditi Kapadia

Associate Producer: Seap Chadha Bhagchandani

Casting Director: Meera Unnikrishnan

Director of Photography: Malay Prakash  

First AC: Yash Inamdar

Gaffer: Mohd Minnatullah Rahmani

Focus Puller: Azim Khan

Grips: Salim Shaikh

Head of Production: Anzer

Line producer: Rafique Mujawar and Praful Yespatil

Production manager: Jaif Gazdhar

Chief AD: Prathamesh Mhapankar

DA: Manika Shah

AD: Sunny Singh and Arnav Nirvanh

Production designer: Asit Kumar, Bhavik

Wardrobe stylists: Tia Mampilly

Assistant wardrobe Stylist: Pratiksha

Post production team: Tarun Mahajan and Chandrakant

Colourist: Nicola Gasparri

Offline editor: Viraj Shah

Online editor: Jiten Kalwani

Music directors: Kenneth Basumatari and Rakshit Tewari

Sound engineer: ​​Jarvis Marcedo

Post houses: Studio Skwer, Silvercloud, Boing

Vanity: Shree Krishna

Walkie: Ramesh D Amin

Animal suppliers: Asif Khan