Škoda Auto India has rolled out a campaign for its Octavia RS featuring a musician, Rishab Rikhiram Sharma, in a racer’s avatar, fusing neo-classical music with the Octavia RS to deliver a scintillating performance.

The campaign comprises an ad film.

The film brings together the sitar’s melody and the Octavia RS’s roar, blending Sharma’s performance with the car’s power on the track to create a symphony of motion and music.

What we think about it: It’s visually appealing and conceptually strong, though it leans more on mood and metaphor than narrative momentum.

Ashish Gupta, brand director, Škoda Auto India, said, “For something packed with as much legacy and thrill as the Octavia RS, it was only fitting that the occasion demanded a collaboration just as iconic, just as rhythmic, and just as symphonic as the RS. Rishab Rikhiram Sharma brings the same blend of finesse and dynamism that defines the Octavia RS. His music moves with precision and passion, rooted in tradition yet alive with modern energy, much like the Octavia RS, which combines decades of engineering excellence with the unrelenting spirit of performance. Together, they represent a harmony between heritage and innovation, where power meets poise and emotion meets control.”