The Sleep Company has rolled out a film featuring actor Anil Kapoor for its SmartGrid range of mattresses.

Conceptualised by StevePriya, the film shows how virtual assistants (Siri and Alexa) don't have solutions for a couple who are tossing and turning in the middle of the night because of a lack of sleep. Kapoor enters the scene, with a solution - The Sleep Company's SmartGrid mattress. The film ends with the couple sleeping peacefully, with 'peaceful sleep mode' activated.

What we think about it: While not extraordinary in thought, the film does break through the clutter. The use of the virtual assistants caught our attention.

Priyanka Salot, co-founder, The Sleep Company, said, “We’re constantly surrounded by technology designed to stimulate, not slow us down, and that’s taking a toll on our sleep. With the ever-iconic Anil Kapoor fronting this campaign, we wanted to spotlight a simple truth: not all tech helps you rest. SmartGrid is the only sleep technology built to support your body into peaceful sleep, even when the world around you won’t.”

Priya Pardiwalla, chief creative officer, StevePriya, added, “We rely on tech for everything. Even our sleep. We ask it to dim lights and play lullabies. But what if it genuinely can’t help. By pairing real-life frustration with humour and the legendary Anil Kapoor, we turned the spotlight back where it belongs: on smarter sleep, not smarter gadgets. The SmartGRID isn’t just another mattress - it’s a rethink of how comfort and technology should work together, quietly, to give people the best and most peaceful sleep ever.”