Sebamed has rolled out a campaign, ‘The Best Protection After The Womb’, to spotlight their specialised baby care range. 

Conceptualised by Leo India, the campaign comprises an ad film. The film traces a baby’s journey from womb to world, using intimate, real visuals of smiling fetuses to mirror the purity and protection babies are born into. Set to a soulful track by Taba Chake, it captures the emotional truth that every baby deserves gentle, science-backed care from the start, which is just what Sebamed’s pH 5.5 formula delivers.

What we think about it: A rare blend of scientific credibility and emotional storytelling, using womb imagery to anchor the brand's promise in a deeply human context. However, its impact will hinge on whether the rawness translates into recall beyond just new parents.

Philip Kuncheria, country head, Sebamed, said, "As your baby takes their first breath in a new world, from the quiet safety of the womb to the wonder of your arms, their delicate skin deserves that same gentle protection, with the power of pH 5.5. This campaign captures that beautifully in a real & raw form, touching an emotional chord with parents & parents-to-be. It’s more than a product; it’s our commitment to you and your little one – a trusted partner in love, protection, and every precious moment from day one."

Sachin Kamble, chief creative officer, Leo - South Asia, added, "We really wanted to bring to life Sebamed’s promise of science-backed skincare. Inspired by real visuals of babies inside the womb smiling, cocooned in comfort, we captured the purest form of protection and care. That’s exactly what Sebamed aims to replicate with its science-backed baby care range. This is the first time that a campaign in this category has shown a raw depiction of the lead-up and period of birth, without losing its warmth and tenderness.”

CREDITS: 

Client: Sebamed 

Agency: Leo India

Production house: Footloose,

Director: Indrashish Mukherjee