Google India has launched a campaign to highlight the introduction of Veo 3, an advanced text-to-video generation model tailored for the Indian market.

The Gemini and Vertex AI offering enables users to create high-quality AI videos with synchronised audio.

For this launch, they have rolled out a campaign comprising an ad film.

The film brings local Indian culture to life through a series of curated, text-to-video scenarios generated using Veo 3. Each visual seamlessly integrates Gemini branding, reinforcing the technology behind the scenes. From an intricately designed artisanal rickshaw to vibrant rangolis, sizzling pav bhaji, and the iconic dabbawala, the film demonstrates just how authentic and hyperreal the AI-generated outputs can be.

What we think about it: A really cool way to introduce this offering to the Indian market. Its depiction is a warm, thoughtful introduction to powerful tech that is grounded in culture rather than code.

The campaign went live on 3 July.