Volkswagen India has rolled out a campaign 'Made of Legend' featuring cricketer Jasprit Bumrah to spotlight its newly launched Golf GTI and showcase its offerings.

The campaign consists of an ad film. The film draws a parallel between the Volkswagen Golf GTI and Bumrah. Set against a moody, cinematic backdrop, the film seamlessly weaves together slow-motion visuals of Bumrah's bowling mastery with the engineering finesse of the GTI. Through striking close-ups and a commanding voiceover, the film showcases how the Golf GTI’s allure aligns with Bumrah’s sportsmanship and how both are vehicles of precision, control, and power.

What we think about it: A sleek and well-crafted visual metaphor, aligning the precision of Jasprit Bumrah's bowling with the engineering mastery of the Golf GTI. While the cinematic treatment is impressive, the narrative feels familiar, echoing past auto campaigns that draw parallels with athletes and misses an opportunity to deliver a more unexpected creative twist.

Nitin Kohli, brand director, Volkswagen India, said, "This collaboration goes beyond performance; it’s a statement of intent that aligns with our motorsport DNA. We have crafted a narrative that is rooted in substance, one that reflects character,  builds trust, and resonates deeply with our audience. We are excited to join hands with Jasprit Bumrah, a cricketing legend who has redefined fast-paced, precision bowling. The power-packed duo of Jasprit and the Golf GTI will certainly enthral our customers."