Scapia has rolled out a campaign, 'Travellers on Our Mind. All the Time,' to spotlight its winter release and new offerings.

The three new offerings are Scapia Store, Scapia Experiences, and the Scapia Add-On Credit Card.

Conceptualised in-house, the campaign comprises three ad films.

The first film (above) captures how couples and families can share travel privileges, rewards, and independence seamlessly, without the hassle of OTPs or the friction of secondary cards. It showcases a light-hearted take through a Scapia growth manager and his partner on how the brand makes shared travel simpler, smarter, and sweeter. However, his partner was looking to extend the family whilst he was looking to get another Scapia card with the benefits. 

The second film is based on a playful nail-paint debate, a partner compares picking a colour to choosing from Dubai’s many desert safaris, 'they all look the same, until you know what to look for.' The film shows users how they can discover over 5,000 curated adventures through smart filters and Scapia Coin redemptions. The film is a witty reminder that every great choice and every great trip is all about knowing where to look.

The third film showcases a small family spat, a grandmother announces she’s off to the Himalayas, leaving her family no choice but to gear her up with travel essentials from the Scapia Store. The film uses humour and heart to introduce the Store’s curated range through the granddaughter to the grandmother, who is also Scapia's product manager.

Together, the three films bring Scapia’s traveller-first philosophy to life, finding travel in the everyday. The films reinforce the brand’s belief that travel doesn’t start or end with a trip; it lives in the details of daily life.

What we think about it: The three films land a refreshing blend of humour and product truth, turning ordinary moments into light, memorable reflections of Scapia’s traveller-first mindset. Featuring Scapia’s own workforce adds an authentic, behind-the-brand charm that makes the stories feel lived-in rather than performed. Each film stays relatable and human, more warm than profound, but together they reinforce Scapia’s vision of travel as a way of living, not just something you do.

A Scapia spokesperson said, “At Scapia, we are constantly thinking about travellers, it’s at the heart of everything we do. Every product begins with one question: how can we make travel better for our users? This campaign brings that belief to life more humanely and creatively. It captures our obsession with travellers and how that passion shapes not just what we build, but also the stories we tell.”