Oppo India has rolled out a campaign, ‘Business Badhega, Smooth Chalega’, featuring actors Rajkummar Rao and Tripti Dimri.

The campaign comprises three films, introducing its F31 series. The two actors play travel agents whose normal workdays suddenly go wrong: A desert mix-up, a broken lift, and a storm in a powerless tent give the F31 a chance to prove itself. In the desert, its SuperCool VC System and Snapdragon 7 Gen 3 keep it running smoothly under blistering heat. In the elevator, its network boost chip holds the signal steady, so work goes on uninterrupted. And in the storm, the battery keeps the lights on when everything else fails.

What we think about it: Each ad is crafted to emphasise specific features of the device. Overall, the advertisement is effective in its objectives. It communicates the F31’s performance, reliability, and user-centric innovation through a cohesive storyline that is both entertaining and informative.

Sushant Vashistha, head - product and digital marketing, OPPO India, said, “The F31 embodies what we stand for; it’s built to last, to perform in heat, and to stay connected in the toughest conditions. The campaign celebrates that everyday ingenuity, brought alive through Rajkummar and Tripti’s chemistry.”