HDFC Securities has rolled out a campaign 'Ye hai invest karne ka ek tareeka, aur ye hai InvestRight' (This is the way to invest, and this is InvestRight), to showcase how InvestRight enables smart, stress-free investing.

Recently, InvestRight unveiled an app update designed to make the platform more robust, intuitive, and personalised than before.

Conceptualised by Steve Priya, the campaign comprises an ad film.

The film uses humour to depict a family divvying up investment tasks, only to discover that InvestRight’s unified dashboard already consolidates everything in one place. The father is seen assigning responsibilities to each family member even to the youngest one before a voiceover ties it all together, reinforcing the app’s simplicity, convenience, and everyday ease of use.

What we think about it: The film smartly turns everyday investing frustrations into light, relatable moments, making the product benefits feel intuitive rather than forced. Its humour and crisp storytelling effectively humanise financial technology, though the narrative plays it safe instead of pushing a bolder emotional hook.

Founders of Steve Priya said, “Through relatable humour and storytelling, the commercials highlight how a credible, research-backed, and user-friendly platform can solve everyday challenges and empower more Indians to take charge of their financial futures.”

Puneeth Bekal, EVP & CMO, HDFC Securities, added, “InvestRight’s latest app update exemplifies our commitment to delivering a smarter, simpler, and more comprehensive investing experience. From advanced analytics and personalised recommendations to a sleek UI/UX that users have rated among the best in the industry, InvestRight is transforming how customers engage with financial markets. Our campaign emphasises these strengths, demonstrating how technology, trusted research, and seamless product integration remove barriers to investing, whether on the go, at home, or with family. Built for India’s new generation of investors, this platform reflects our 25-year legacy of innovation and customer-centricity.”