Cleartrip has rolled out a campaign ahead of The Big Billion Days (TBBD) to spotlight its flight and hotel deals.

Conceptualised by Tilt Brand Solutions, the campaign comprises two ad films. 

The films take a playful, lighthearted approach to show how Cleartrip’s prices spark joy, bring relief, and make it easier to take a break.

In the first film (above), a grandfather loses patience with his grandson’s endless mischief and finally insists on joining his son’s upcoming trip thanks to Cleartrip’s affordable flight options. 

The second film flips the script at home, with a son treating his parents like hotel staff, asking his mom for laundry service and even calling her “bro.” Pushed to the edge, the father tells him that if he wants a hotel experience, he should stay in one, while highlighting Cleartrip’s hotel deals.

What we think about it: Both films lean on exaggerated family dynamics to land the joke, which makes them fun to watch but also slightly predictable. The second spot stands out, and the gag works as it’s sharper, more relatable, and sells the hotel deal with better punch.

Govind Bansal, head, brand marketing, Cleartrip, said, “Through Cleartrip, people aren’t just booking flights or hotels; they’re buying into an experience, a memory, a pause from the everyday. That’s the sentiment we’re celebrating. This year, we have made significant investments in digital-first storytelling and content formats that resonate with Gen Z.  From influencer collaborations and short-form video assets of 10-second YouTube and Instagram narratives, Cleartrip is investing in formats that feel authentic to each channel. At the same time, our focus remains on families and travellers from Tier II and Tier III cities, where festive demand is surging. For us, it is not just about discounts but making travel anxiety-free and within everyone’s reach.”

Adarsh Atal, chief creative officer, Tilt Brand Solutions, added, “In this category, we always look for insights around how easy it is to travel or how affordable it is to visit your favourite destination. However, we wanted to break the clutter just like Cleartrip has done with its offers. Laddering on the thought of wishing everyday hassles would simply disappear, we arrived at the simple insight that when offers are this good, you can send those little everyday distractions on a trip of their own, in turn giving yourself a break. Truly had fun executing this campaign.”