Swiggy Instamart has rolled out a campaign featuring Ajay Devgn, announcing its Quick India Movement Sale.

The ad showcases Devgn in an infinite avatar, all doing his iconic split. Surrounded by his own duplicates, the actor is locked in a split, balancing on everyday objects. Through this AI-made humorous visual, the ad highlights the convenience and lightning-fast delivery promise of Swiggy Instamart, reinforcing its positioning as the go-to platform for instant grocery needs.

This is the second film, part of a three film series for the Quick India Movement Sale.

What we think about it: Anchoring the narrative in an iconic Bollywood moment, the campaign is fun and humorous. The brand’s message of speed and convenience is amplified through exaggerated and over-the-top visuals, making the ad bold, quirky, and memorable.

The film released on 19 September.