Raymond Lifestyle has rolled out a campaign, ‘Homecoming’, which captures the choices made by the modern man that reflect empathy, balance, and presence. This marks the latest chapter in the long-running, emotion-led legacy of ‘The Complete Man’ campaigns.

The campaign, comprising an ad film, was conceptualised by Omnicom. 

In this latest ad film, which features a man returning home after a long, exhausting day, still tethered to work. But in one small, decisive moment, he chooses to disconnect not just from his phone, but from his work and step into his most important role, being present for his family. The playful, warm, and friendly persona of a father is showcased by depicting the complete man joining his children's game wholeheartedly after a long workday, thereby spreading cheer at home. The advertisement is a reminder that completeness is rooted not in success alone, but in knowing when to pause, and whom to pause for.

What we think about it: With this film, the brand has stayed true to its legacy by sensitively reframing masculinity around emotional presence, though the narrative feels comfortingly familiar rather than surprising. Its strength lies in the quiet, relatable moment of choosing family over work, even if the storytelling plays it safe within the brand’s well-worn emotional territory.

Satyaki Ghosh, CEO, Raymond Lifestyle, said, “In India, the notion of being a man is undergoing a profound shift and ‘The Complete Man’ campaigns have always held a mirror to the changing norms within the society. Having exemplified elegance, now also measured by emotional intelligence, our latest ad film is an ode to simple gestures that showcase the affectionate dimension of his personality. It is a melange of the core values of the Raymond brand and our impeccably crafted offerings that resonate with millions of Indians.”

Saad Khan, president and managing partner - growth and strategy, Omnicom, said, “The Complete Man has always evolved with the world, yet, at the core, he has held and lived by the same fundamental principle that success is built on a bed of empathy, compassion and taking care of family. This campaign is the next step in the journey of this iconic brand to redefine what it means to be a complete man in today’s time.”

The campaign will debut during the final 10 T20 World Cup matches on JioHotstar, followed by a nationwide rollout across cinema screens timed with the releases of Toxic and Dhurandhar 2. The film will also be supported by CTV advertising and nearly 100 outdoor sites natio