Sunfeast Marie Light has rolled out a campaign featuring actor Jyotika that aims to inspire couples to celebrate their partnerships as equals. It brings to light the importance of shared recognition in every aspect of life, starting from something as simple as a nameplate outside their house.

In the film, Jyotika’s husband surprises her by showing their house nameplate with both their names on it, symbolising their equal partnership. A light-hearted moment then ensues as the duo discuss whose name should be on top. It ends with the message that such small gestures help build a strong team, encouraging viewers to bring a change by having both partners’ names on their nameplates. 

A survey conducted by Sunfeast Marie Light in Karnataka revealed that two-thirds of households do not have both partners’ names on the nameplate. Through this initiative the brand aims to encourage couples to recognise and celebrate their shared contributions and highlight the importance of strong partnerships. 

What we think about it: While the messaging celebrating equal partnerships through a symbolic nameplate is relevant and refreshingly progressive, the storytelling lacks bite with little to no connection to the biscuit brand, thus coming off more as a standalone social message.

Ali Harris Shere, chief operating officer, biscuits & cakes business, ITC Foods, said, “Sunfeast Marie Light champions the idea of a strong team in every household. In a relationship, both partners play an equal role in strengthening the bond. More often than not, it is the light moments spent with each other that strengthen the bond between husband and wife. With this initiative, we are pushing this idea further and attempting to bring about a change in the society. Having both husband and wife’s name on the nameplate is perhaps a small gesture, but speaks volumes of the shared partnership.”