Advertising

Lapis Bard X Sunny Side Up

04 Dec 2025 4:32 PM

Sunny Side Up secures creative mandate for Lapis Bard

The mandate includes managing the brand's creative output, digital content strategy, and campaigns for product launches.

Digital

Moviesphere+ on Prime Video

04 Dec 2025 2:45 PM

Prime Video launches Moviesphere+

As an add-on subscription on Prime Video, Moviesphere+ brings Hollywood blockbusters and classic and new TV series in India.

Advertising

Himanshu Saxena

04 Dec 2025 12:03 PM

BBH India's Himanshu Saxena takes on expanded mandate 

He serves as the agency's managing director. The move creates a single leadership structure across Saatchi & Saatchi, BBH, and Propagate.

Media

Navneet Kumar Sehgal

04 Dec 2025 10:48 AM

Navneet Kumar Sehgal resigns from chairperson role at Prasar Bharati

Had joined in March 2024 and had more than a year left in his tenure.

Campaigns

De Beers Group's ‘Love, from Universe' campaign

04 Dec 2025 4:14 AM

De Beers delivers love from the universe

The campaign introduces its natural diamond intention pendant.

Campaigns

The #F1SoundsLikeSting campaign.

03 Dec 2025 7:19 PM

Sting marks its partnership by Mercedes-AMG Petronas F1 igniting the Silver Arrow on track

The F1 team has rolled out a campaign spotlighting its new partnership with PepsiCo's energy drink brand, which kicks off next year.

Digital

The study shows that people gravitate to platforms that offer clarity, identity, and safety.

03 Dec 2025 4:28 PM

400 million urban users shift toward identity-led, high-intent digital behaviour: Truecaller report

The study analysing passive mobile behaviour shows how identity, trust and verification are reshaping India's urban attention economy.

Marketing

Goodies Narayanan

03 Dec 2025 3:57 PM

Bacardi India appoints Goodies Narayanan

She moves from Coursera, where she was vice president, head - international marketing, revenue, and growth.

Marketing

Arun Kumar Rajendran

03 Dec 2025 1:39 PM

Arun Kumar Rajendran joins Flam

Moves from ITILITE, where he was head - marketing and demand generation.

Advertising

InCred Money and WPP Media

03 Dec 2025 1:14 PM

InCred Money appoints WPP Media for its performance marketing duties

The agency will lead the brand's full-funnel marketing strategy from Mumbai.

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