Campaigns

Plum's 'Nazar Battu' campaign.

21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk

The campaign consists of an ad film.

Digital

Vasu Sharma

21 Jan 2026 6:43 PM

Pocket FM appoints Vasu Sharma

He moves from Meta's Facebook AI Research (FAIR) division.

Sports

Under the agreement, SPNI will broadcast the global DP World Tour schedule, which spans tournaments across more than 20 countries, including five Rolex Series events.

21 Jan 2026 6:36 PM

Sony Pictures Networks India secures exclusive media rights for DP World Tour Golf tournaments

Three-year partnership covers television and digital coverage across India and South Asia from 2026 to 2028.

Media

Akshay Agrawal 

21 Jan 2026 12:19 PM

Sony Pictures Networks India elevates Akshay Agrawal 

Was previously serving as executive vice president and cluster head, ad sales, Hindi GEC and Max 2.

Campaigns

Sanjeevani's The Pink Tag Project campaign

21 Jan 2026 10:25 AM

Sanjeevani stitches breast cancer awareness into everyday wear

The Pink Tag Project rolled out as a part of the initiative, is aimed at increasing awareness of breast self-examination among women.

Campaigns

Whisper Period Panty'sWb Mudna Nahi, Udna Hai' campaign.

20 Jan 2026 9:22 PM

Jemimah Rodrigues bats for stress-free period comfort with Whisper Period Panty

The campaign consists of an ad film. 

Marketing

The Great Khali

20 Jan 2026 6:07 PM

Polo Elevators signs The Great Khali as brand ambassador 

Rolls out a campaign with the tagline, ‘No Jhatke, Only Hatke', featuring the wrestler to highlight the association. 

Marketing

Köche awards its marketing mandate to Team Pumpkin

20 Jan 2026 1:42 PM

Köche taps Team Pumpkin for marketing mandate

Tasked to handle the brand's social media and performance marketing to boost its nationwide presence.

Marketing

Deepti Gera

20 Jan 2026 12:13 PM

Deepti Gera moves to TBZ

Joins as GM - brand, creative and content.

Advertising

Roy Menezes (left) and Yash Chauhan

20 Jan 2026 11:09 AM

Centrick elevates Roy Menezes and Yash Chauhan

Roy Menezes steps into the CEO role, while Yash Chauhan takes over the CCO position.

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