Marketing

One Science Nutrition onboards Tiger Shroff as brand ambassador

23 Dec 2025 10:46 AM

One Science Nutrition onboards Tiger Shroff as brand ambassador

The partnership will involve educating consumers on the importance of verified supplements and promoting an active lifestyle.

Marketing

From L-R: Managing directors' Jos Alukkas - Varghese Alukkas, John Alukkas and Paul Alukkas with actor and brand ambassador, Dulquer Salmaan.

22 Dec 2025 6:25 PM

Jos Alukkas signs Dulquer Salmaan

Salmaan will feature across Jos Alukkas' upcoming campaigns.

Campaigns

Beats' 'Dare to Dream' campaign.

22 Dec 2025 11:34 AM

Beats replays Travis Scott's first dream and fast-forwards it into Powerbeats Fit

Created in collaboration with Larry Jackson, founder, gamma, and director Anthony Mandler, the campaign, comprises an ad film.

Advertising

Tusharr Kumar

22 Dec 2025 11:22 AM

'If the last cycle favoured scale, the next one will reward precision and sharper thinking'

We ask experts to state the one consolidation they see happening in 2026.

Advertising

Prasoon Joshi

22 Dec 2025 10:57 AM

'When a creative tells you a story, be patient and kind, because that person is exposing something'

Excerpts from Prasoon Joshi's acceptance speech after he received the 'AAAI Lifetime Achievement Award'.

Advertising

Kanika

22 Dec 2025 10:53 AM

Cheil India elevates Kanika

She was previously serving as vice president, head - operations.

Advertising

Gayatri Yadav at the event

22 Dec 2025 9:09 AM

'It's a premature award because picture abhi baaki hai'

Industry friends share tributes as AAAI honours Prasoon Joshi with the 'Lifetime Achievement Award'.

Campaigns

Zouk's Christmas campaign

22 Dec 2025 8:37 AM

Zouk unwraps the drama around office Secret Santa

A familiar workplace ritual becomes the lens for the Indian lifestyle brand's Christmas film.

Advertising

Sameer Tobaccowala

19 Dec 2025 11:02 AM

Opinion: Sustainable experiences of tomorrow - why the future of events must be green

Sameer Tobaccowala, CEO, Shobiz, shares a perspective from an industry that's learning to balance ambition with responsibility.

Media

Akshay Kumar to headline Sony Pictures Networks India's Wheel of Fortune game show

19 Dec 2025 10:57 AM

Sony Pictures Networks India brings Wheel of Fortune to Indian television, with Akshay Kumar as host

Anchored in the network's ecosystem, the game show aims to offer advertisers brand-building scale via television and engagement via digital.

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