Marketing

Growth of instant delivery is strongest outside major metros, where adoption is rising at 8% to 9% annually.

05 Dec 2025 7:09 PM

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta

The WPP and Meta playbook shows how instant delivery is shifting India's shopping from planned baskets to impulse-led buying.

Digital

Deepstory logo

05 Dec 2025 10:47 AM

Deepstory rolls out a a short-video platform in India

The platform uses a simple flow - swiping left reveals more videos on the same topic, while swiping up opens something new.

Advertising

Dalbir Singh continues his diary for Manifest.

05 Dec 2025 8:42 AM

Producer's Diary by Dalbir Singh

Kiss Films' founder catches a director lying while pointing out how big agency names have died over the last few years.

Campaigns

Johnson's Baby's 'The Golden Minute' campaign

05 Dec 2025 2:13 AM

Johnson's Baby safeguards the most crucial 60 seconds of life

Conceptualised by DDB Mudra Group, the campaign comprises a film spotlighting the Neonatal Resuscitation Program (NRP).

Advertising

Lapis Bard X Sunny Side Up

04 Dec 2025 4:32 PM

Sunny Side Up secures creative mandate for Lapis Bard

The mandate includes managing the brand's creative output, digital content strategy, and campaigns for product launches.

Sports

Dream11 aims to live up to its mission to ‘make every match more exciting'

04 Dec 2025 3:53 PM

Dream11 aims to become 'second-screen sports entertainment platform'

The global platform will focus on building 'richer and more immersive sports experiences'.

Digital

Moviesphere+ on Prime Video

04 Dec 2025 2:45 PM

Prime Video launches Moviesphere+

As an add-on subscription on Prime Video, Moviesphere+ brings Hollywood blockbusters and classic and new TV series in India.

Advertising

Himanshu Saxena

04 Dec 2025 12:03 PM

BBH India's Himanshu Saxena takes on expanded mandate 

He serves as the agency's managing director. The move creates a single leadership structure across Saatchi & Saatchi, BBH, and Propagate.

Media

Navneet Kumar Sehgal

04 Dec 2025 10:48 AM

Navneet Kumar Sehgal resigns from chairperson role at Prasar Bharati

Had joined in March 2024 and had more than a year left in his tenure.

Privé

Aarti Ahuja

04 Dec 2025 10:24 AM

‘Luxury on an expansion spree, yet fragmented because of brand loyalists'

Aarti Ahuja, chief marketing officer, Iconic Fashion and Samarth Lifestyle discusses the evolving Indian luxury space and more.

Latest Stories

Team Be Positive 24 Innovation Design

07 Dec 2025 10:46 PM

Pepper Awards 2025: Be Positive 24 Innovation Design bags 'Agency of the Year'
Growth of instant delivery is strongest outside major metros, where adoption is rising at 8% to 9% annually.

05 Dec 2025 7:09 PM

Quick commerce drives 45% of festive purchases, shows sharp growth beyond metros: WPP x Meta
Under the terms of the agreement, WBD shareholders will receive USD 23.25 in cash and USD 4.50 in Netflix stock per share, with the stock component subject to a collar based on Netflix's share price at closing.

05 Dec 2025 7:06 PM

Netflix to buy Warner Bros. for USD 82.7 billion after Discovery Global spin-off
Deepstory logo

05 Dec 2025 10:47 AM

Deepstory rolls out a a short-video platform in India

Most Read

The event was attended by 253 women across advertising

17 Nov 2025 11:55 AM

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'
From left: Sumedha Chakraborty, Ankush Sabharwal, Ivinder Ray, Shruti Bhatia, and Niraj Ruparel

13 Nov 2025 8:35 AM

'Learning will happen faster than any training programs if AI is given to the users'
See It Be It works to achieve equal gender representation among senior creative leaders

12 Nov 2025 1:04 PM

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios
Ramanuj Shastry

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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The CCO panel during the day-long event.

16 Nov 2025 3:19 PM

Cannes Lions' 'See It Be It' India: Picture gallery
The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
ZeroFifty Mediaworks' Shriram Iyer and T Gangadhar at the event.

11 Jun 2025 10:33 AM

Indie Agencies Guild launch: Picture Gallery
Team Moonshot receiving the Independent Agency of the Year title

03 Jun 2025 6:41 PM

Good Ads Matter Awards 2025: Picture gallery
Gautam Gambhir at Goafest.

23 May 2025 10:56 AM

Goafest 2025: Pictures from day two
Johnson's Baby safeguards the most crucial 60 seconds of life

05 Dec 2025 2:13 AM

Johnson's Baby safeguards the most crucial 60 seconds of life
Spotify Wrapped reveals Ramanathan, Raghav and Emraan's guilty-pleasure hits in a generational clash

04 Dec 2025 7:22 PM

Spotify Wrapped reveals Ramanathan, Raghav and Emraan's guilty-pleasure hits in a generational clash
De Beers delivers love from the universe

04 Dec 2025 4:14 AM

De Beers delivers love from the universe
Sting marks its partnership by Mercedes-AMG Petronas F1 igniting the Silver Arrow on track

03 Dec 2025 7:19 PM

Sting marks its partnership by Mercedes-AMG Petronas F1 igniting the Silver Arrow on track
Apple turns a lost iPhone 17 Pro into a full-blown woodland musical

03 Dec 2025 11:16 AM

Apple turns a lost iPhone 17 Pro into a full-blown woodland musical
Flipkart lightens the mood after a chaotic year

03 Dec 2025 11:07 AM

Flipkart lightens the mood after a chaotic year