Advertising

The campaign features Instagram content creators Anuj Gupta and Sufiyan Junaid.

12 Dec 2025 11:14 AM

Wakefit delivers the perfect post-wedding solution

The campaign consists of an ad film.

Marketing

Aims to build more moments of celebration, choice, and connection for cricket fans of legal drinking age around the world.

12 Dec 2025 10:33 AM

AB InBev strikes global deal to become ICC's official beer partner

Budweiser 0.0 to lead the partnership in India as the brewer secures rights across all major ICC events from 2026 to 2027.

Advertising

Here's what Dalbir Singh is doing this week.

12 Dec 2025 9:31 AM

Producer's Diary by Dalbir Singh

Kiss Films' founder is picky with his Christmas gifts while hinting at the job losses due to the mergers.

Marketing

Sobhita Dhulipala for Aadyam Handwoven

11 Dec 2025 12:13 PM

Aadyam Handwoven signs Sobhita Dhulipala as brand ambassador

As per the brand, the partnership with Dhulipala reflects a shared commitment to representing India's heritage with contemporary relevance.

Campaigns

Britannia NutriChoice campaign

11 Dec 2025 11:37 AM

Britannia NutriChoice and Aamir Khan spark a conversation around ‘good choices'

The actor comes on board as the face of the brand and its latest campaign comprising three films, conceptualised by Lowe Lintas.

Marketing

Atish Negi

11 Dec 2025 11:08 AM

Atish Negi joins adidas

Moves from Haleon, where he was category head - India subcontinent vitamins, minerals and supplements.

Marketing

Jasprit Bumrah is the product ambassador for Streax Shampoo Hair Colour

11 Dec 2025 10:46 AM

Jasprit Bumrah is the face of Streax Shampoo Hair Colour

The partnership is being unveiled through a campaign, ‘Main Fast, Streax Super-Fast,' celebrating confidence, speed, and effortless style.

Campaigns

Watertec's 'Kick out the ordinary' campaign

11 Dec 2025 10:41 AM

Watertec urges consumers to kick out the ordinary

Conceptualised by Chlorophyll, the campaign consists of an ad film.

Advertising

Josy Paul (left) and Mithila Saraf

11 Dec 2025 10:18 AM

'Ultimately, awards will evolve to reward not just creativity, but integrity'

Manifest studies 2025's big disruptions in advertising, media and marketing.

Marketing

Along with the 0.44% already picked up from public shareholders through an open offer, JSW Paints now holds 61.2% of the company.

11 Dec 2025 1:43 AM

JSW Paints completes 60.76% acquisition of Akzo Nobel India

Deal aims to cement the company's position as a major force in India's paints sector.

Subscribe

* indicates required