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16 Dec 2025 8:39 AM
Dentsu's Rohit Potphode and Tata Power's Jyoti Bansal on the wiping out one of digital advertising's fastest-growing revenue streams.
16 Dec 2025 8:31 AM
Paladin Wines' Rohan Nihalani explains how a new generation is shifting wine from niche luxury to everyday lifestyle.
15 Dec 2025 9:49 AM
Experts decode whether the CCI raids will reshape client procurement, and how pitch behaviour is likely to evolve amid the investigation.
15 Dec 2025 9:59 AM
Spent eight years with the agency, where he was most recently senior vice president.
16 Dec 2025 9:28 AM
Introducing the new variant of Kia Seltos, the campaign comprises a film.
Marketing
15 Dec 2025 5:38 PM
She moves from Cars24, where she was head of brand marketing.
Special Feature
15 Dec 2025 5:05 PM
SPECIAL FEATURE: The two brands aim to create more experiences that bring fashion, music, and youth culture closer together.
Advertising
15 Dec 2025 12:45 PM
In his expanded mandate, Bhattaccharya will drive the agency's creative vision and sharpen its digital craft.
Campaigns
15 Dec 2025 11:46 AM
Conceptualised by Fundamental, the on-ground activation was executed by TriOOH, Superlative Films and Spark Foundry.
15 Dec 2025 11:22 AM
The author states that BFSI brands will win in 2026 only if they treat content as a trust engine guiding customers at every stage.
15 Dec 2025 11:21 AM
Despite positioning itself as a 'modern' retelling, the film remains trapped in its dated ‘Hema, Rekha, Jaya aur Sushma' laundry stereotype.
15 Dec 2025 11:04 AM
Conceptualised by Taylor Herring, the campaign comprises an ad film.
Digital
15 Dec 2025 10:54 AM
The report adds that three in four digital-only users reside in rural India.
Media
14 Dec 2025 11:11 PM
Follows media reports of JioStar wanting to exit media rights deal with ICC two years before deal was to end.
12 Dec 2025 11:14 AM
The campaign consists of an ad film.
04 Dec 2025 2:53 PM
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