Marketing

Prajakta Koli inaugurates Go Color's new flagship store in Khar, Mumbai.

11 Dec 2025 3:52 PM

Brick-and-mortar stores have worked better than online stores: Gautam Saraogi

At the launch of Go Colors' new store in Mumbai, we caught up with its founder and CEO, along with YouTuber and actor Prajakta Koli.

Marketing

Atish Negi

11 Dec 2025 11:08 AM

Atish Negi joins adidas

Moves from Haleon, where he was category head - India subcontinent vitamins, minerals and supplements.

Marketing

Jasprit Bumrah is the product ambassador for Streax Shampoo Hair Colour

11 Dec 2025 10:46 AM

Jasprit Bumrah is the face of Streax Shampoo Hair Colour

The partnership is being unveiled through a campaign, ‘Main Fast, Streax Super-Fast,' celebrating confidence, speed, and effortless style.

Campaigns

Watertec's 'Kick out the ordinary' campaign

11 Dec 2025 10:41 AM

Watertec urges consumers to kick out the ordinary

Conceptualised by Chlorophyll, the campaign consists of an ad film.

Marketing

Along with the 0.44% already picked up from public shareholders through an open offer, JSW Paints now holds 61.2% of the company.

11 Dec 2025 1:43 AM

JSW Paints completes 60.76% acquisition of Akzo Nobel India

Deal aims to cement the company's position as a major force in India's paints sector.

Marketing

(L-R) Aswirbaad Das, Farhat Shaukat, Tashina, Tanya Kapool and Shyam Nair

10 Dec 2025 11:38 PM

Sunny Side Up strengthens Bengaluru team with senior hires

Appoints Tashina A as SVP; onboards Aswirbaad Das, Farhat Shaukat, Tanya Kapool, and Shyam Nair across key creative and business roles.

Campaigns

Maruti Suzuki's 'The Return of a Classic' campaign.

10 Dec 2025 11:33 AM

Maruti Suzuki taps into nostalgia with a classic off-road adventure

The brand brings back a beloved narrative from the 90s ad film 'Kancha', reimagined for an EV era.

Advertising

The account was won following a multi-agency pitch

10 Dec 2025 11:11 AM

Network Advertising bags creative duties for three Bajaj Consumer Care brands

The agency will handle creative and strategy for Coconut Oil, Amla, and Gulabjal brands.

Media

Tata Play Binge announced the addition of Ultra Play and Ultra Jhakaas to its OTT portfolio

10 Dec 2025 10:47 AM

Tata Play Binge adds Ultra Play and Ultra Jhakaas to its OTT portfolio

The partnership strengthens its Hindi and Marathi content offerings, catering to audiences with varied content tastes across the country.

Sports

Prachi Narayan (left) and Ramakrishnan R

10 Dec 2025 10:35 AM

'The share of endorsements going to women athletes is still small, but the trajectory is upward'

Manifest studies 2025's big disruptions in advertising, media and marketing.

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