Marketing

Covering trends from 2025 compared with 2024 and 2023, the research analyses over 226 million search queries.

22 Jan 2026 6:03 PM

52% of Indian Gen Z parents trust AI over Google for parenting advice: GIPSI inSIGHT 2026

Tonic Worldwide's latest report maps how Gen Z, queenagers and digital natives are rewriting consumer behaviour.

Marketing

Anand Kumar

22 Jan 2026 5:27 PM

Anand Kumar joins Olectra Greentech

He moves from Switch Mobility, where he was head - brand, marketing, digital and communications.

Sports

The rebrand marks the company's shift in response to an industry that increasingly demands seamless integration between world-class content and high-performance technology.

22 Jan 2026 3:08 PM

Sportz Interactive is now SI

With this transition, the sports digital ecosystem launches a unified operating system for scalable, data-led fan experiences.

Marketing

Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 

Campaigns

HDFC Life's 'A legacy of values and financial security' campaign.

22 Jan 2026 12:17 PM

HDFC Life reframes success through values not appearances

Conceptualised by Leo, the campaign consists of an ad film.

Advertising

Amandeep Singh Kochar

22 Jan 2026 11:45 AM

Amandeep Singh Kochar moves to Havas CX India

Last full-time agency stint was with VML, where he was senior vice president - client solutions and integration.

Media

Shots will sit alongside a wide range of OTT platforms already available on Tata Play Binge.

22 Jan 2026 11:44 AM

Tata Play Binge launches Shots, a dedicated hub for vertical micro-dramas

The ad-supported category brings 1–2 minute episodic content from Bullet and STAGE to Tata Play Binge subscribers at no extra cost.

Advertising

Shidush Contractor

22 Jan 2026 10:33 AM

Wondrlab appoints Shidush Contractor

Most recently, he served as business head – Middle East & North Africa, Qoruz.

Marketing

Picture courtesy: LinkedIn

21 Jan 2026 10:36 PM

Aditya Sobti joins Only What's Needed

Was creative director at Scbhang.

Campaigns

Plum's 'Nazar Battu' campaign.

21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk

The campaign consists of an ad film.

Latest Stories

Australia has implemented curbs on social media access for children under 16

22 Jan 2026 8:12 PM

Andhra Pradesh contemplates Australia-style under-16 social media ban
Covering trends from 2025 compared with 2024 and 2023, the research analyses over 226 million search queries.

22 Jan 2026 6:03 PM

52% of Indian Gen Z parents trust AI over Google for parenting advice: GIPSI inSIGHT 2026
Anand Kumar

22 Jan 2026 5:27 PM

Anand Kumar joins Olectra Greentech
The rebrand marks the company's shift in response to an industry that increasingly demands seamless integration between world-class content and high-performance technology.

22 Jan 2026 3:08 PM

Sportz Interactive is now SI

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A creative showcasing all the award jurors with a montage honouring the legendary adman

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Pepper Awards 2025: Picture gallery
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HDFC Life reframes success through values not appearances

22 Jan 2026 12:17 PM

HDFC Life reframes success through values not appearances
Ravindra Jadeja and Rishabh Pant inspire people to chase their dreams with SBI Life

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Ravindra Jadeja and Rishabh Pant inspire people to chase their dreams with SBI Life
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21 Jan 2026 8:12 PM

Plum turns the Nazar Battu into a metaphor for modern business risk
Sanjeevani stitches breast cancer awareness into everyday wear

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Sanjeevani stitches breast cancer awareness into everyday wear
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