Subscribe
14 Oct 2025 10:29 AM
Praveen Kenneth, founder, Beautiful India, on positioning the brand as ‘conscious luxury' and why homegrown brands must take India global.
14 Oct 2025 10:51 AM
The author argues that real marketing strength comes from brands that thrive beyond paid media, driven by story, community, and content.
14 Oct 2025 6:23 PM
Joins from Nykaa where his most recent outing was as senior vice president.
14 Oct 2025 10:15 AM
The campaign spotlights the q-comm platform's instant gold delivery for Dhanteras with a bizarre spin on the idiom ‘born with a silver spoon'.
14 Oct 2025 10:26 AM
His last full-time stint in the agency front was at BBDO India, where he was EVP planning.
Campaigns
14 Oct 2025 4:39 PM
Conceptualised by Lowe Lintas, the campaign comprises an ad film.
Media
14 Oct 2025 2:58 PM
Through this partnership, Banijay Asia will bring Talpa Studios' shows and creative concepts to broadcasters and streaming platforms.
PR
14 Oct 2025 1:49 PM
The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.
Digital
14 Oct 2025 12:47 PM
Roy moves from NP Digital, where she served as director - client services.
14 Oct 2025 10:59 AM
The campaign comprises an ad film.
Sports
13 Oct 2025 2:22 PM
Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.
Advertising
13 Oct 2025 11:43 AM
The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.
Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.
13 Oct 2025 10:59 AM
The male grooming brand's film featuring the actor holds up a mirror to the modern man's quiet confusion around masculinity.
Released ahead of Diwali, the campaign comprises a film.
14 Oct 2025 7:39 PM
14 Oct 2025 7:10 PM
30 Sep 2025 5:25 AM
29 Sep 2025 10:42 AM
26 Sep 2025 10:29 AM
23 Sep 2025 4:01 PM
11 Sep 2025 11:13 AM
11 Jun 2025 10:33 AM
03 Jun 2025 6:41 PM
23 May 2025 10:56 AM
10 Apr 2025 11:44 AM
11 Dec 2024 11:24 AM
Subscribe
