Campaigns

Astral Bondtite's 'Lakdi Ka Chumbak' campaign.

19 Jan 2026 11:03 AM

Ranbir Kapoor wins musical chairs with a magnetic twist through Astral Bondtite

The campaign consists of an ad film conceptualised by The Womb.

Advertising

ting logo

19 Jan 2026 10:59 AM

ting launches ting Sports

The vertical for sports marketing will provide digital, social media, studios, web and branding services to sports brands and events.

Advertising

Virakti Rustogi

18 Jan 2026 10:42 PM

Crayons appoints Virakti Rustogi

Her last full-time stint was with Bharat Media Group as branch head till 2024.

PR

Gagan Mangal

18 Jan 2026 10:29 PM

Gagan Mangal joins Nissan Motor India

Mangal moves from Volkswagen India, where he was lead, marketing communications and press.

Media

Top row, L–R: Ajay Bhalwankar, Ambesh Tiwari, Rajesh Kaul; Bottom row, L–R: Rajaraman Sundaram and  Nachiket Pantvaidya

16 Jan 2026 1:27 PM

Sony Pictures Networks India realigns leadership to drive content-first strategy

Assigns end-to-end ownership across television and digital, creates unified revenue engine under chief revenue officer Rajesh Kaul.

Advertising

ChatGPT's second mainstream campaign for the Indian market.

16 Jan 2026 11:17 AM

Smriti Mandhana tricks Harmanpreet Kaur at breakfast, ChatGPT lands the punchline

The campaign consists of an ad film.

Advertising

Here's what Dalbir Singh is doing this week

16 Jan 2026 9:58 AM

Producer's Diary by Dalbir Singh

Dalbir Singh, founder, Kiss Films, ditches the AI avatar from last week, and shows an interaction with a director.

PR

On Purpose and the India Mental Health Alliance (IMHA).

15 Jan 2026 9:16 PM

India Mental Health Alliance assigns its PR and strategic communications duties to On Purpose

Aims to strengthen IMHA's thought leadership and visibility in India's mental health discourse.

Advertising

Sonal Verma

15 Jan 2026 11:47 AM

Sonal Verma joins Arc Worldwide

Moves from Cheil India.

Campaigns

Cornitos Korean Chilli Nachos campaign

15 Jan 2026 11:18 AM

Cornitos turns geopolitics into corny comedy with an ‘Undiplomatically Delicious' Korean spoof

Conceptualised by The Crayons Network, the three-film campaign deploys AI-driven parody to reimagine North Korea and its supreme leader.

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