Advertising

The account was won post a multi-agency pitch.

23 Jan 2026 11:44 AM

AMFI assigns its mainline creative duties to Concept Communications

The agency has been tasked with refreshing the creative direction of the brand's ‘Mutual Funds Sahi Hai' campaign.

Advertising

Dalbir Singh continues his diary for Manifest.

23 Jan 2026 11:05 AM

Producer's Diary by Dalbir Singh

The founder of Kiss Films on how a production meeting became mobile-first.

Campaigns

Visit Dubai's 'Dubai, Ready For a Surprise' campaign

22 Jan 2026 11:11 PM

Anushka Sharma plans the perfect surprise for Virat Kohli with Visit Dubai

The Dubai Department of Economy and Tourism has rolled out a film in its ‘Dubai, Ready for a Surprise' series.

Marketing

Covering trends from 2025 compared with 2024 and 2023, the research analyses over 226 million search queries.

22 Jan 2026 6:03 PM

52% of Indian Gen Z parents trust AI over Google for parenting advice: GIPSI inSIGHT 2026

Tonic Worldwide's latest report maps how Gen Z, queenagers and digital natives are rewriting consumer behaviour.

Marketing

Anand Kumar

22 Jan 2026 5:27 PM

Anand Kumar joins Olectra Greentech

He moves from Switch Mobility, where he was head - brand, marketing, digital and communications.

Sports

The rebrand marks the company's shift in response to an industry that increasingly demands seamless integration between world-class content and high-performance technology.

22 Jan 2026 3:08 PM

Sportz Interactive is now SI

With this transition, the sports digital ecosystem launches a unified operating system for scalable, data-led fan experiences.

Marketing

Sparkt X Exchange1

22 Jan 2026 1:20 PM

Sparkt bags brand and communications mandate for Exchange1

The account was won following a multi-agency pitch. 

Campaigns

HDFC Life's 'A legacy of values and financial security' campaign.

22 Jan 2026 12:17 PM

HDFC Life reframes success through values not appearances

Conceptualised by Leo, the campaign consists of an ad film.

Advertising

Amandeep Singh Kochar

22 Jan 2026 11:45 AM

Amandeep Singh Kochar moves to Havas CX India

Last full-time agency stint was with VML, where he was senior vice president - client solutions and integration.

Media

Shots will sit alongside a wide range of OTT platforms already available on Tata Play Binge.

22 Jan 2026 11:44 AM

Tata Play Binge launches Shots, a dedicated hub for vertical micro-dramas

The ad-supported category brings 1–2 minute episodic content from Bullet and STAGE to Tata Play Binge subscribers at no extra cost.

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