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31 Dec 2025 10:47 AM
The editorial team picks its favourite advertising campaigns from the year.
31 Dec 2025 10:59 AM
We ask experts to state the one consolidation they see happening in 2026.
31 Dec 2025 10:13 AM
The author explains that with the growth of AI, duration won't grab attention anymore, putting more focus on storytelling.
31 Dec 2025 11:25 AM
The AI-generated film is for the electric CLA.
30 Dec 2025 12:17 PM
Aims to accelerate innovation for businesses.
Marketing
Launches a vehicle each in the hatchback and sedan category.
30 Dec 2025 11:14 AM
She was previously director - omnichannel.
30 Dec 2025 11:04 AM
The author describers this era as a strategic repositioning effort of being unhinged, aspirational, polished, and fundamentally cuckoo.
Sports
30 Dec 2025 10:55 AM
The investment comes ahead of the tournament being rebranded as the Hexagon World Series.
Digital
Account won post a multi-agency pitch and will be handled by HiveMinds' Bengaluru team.
Advertising
30 Dec 2025 10:31 AM
The author describes the process of crafting a meaningful advertisement using AI.
30 Dec 2025 10:29 AM
Campaigns
30 Dec 2025 10:13 AM
The tournament starts on 9 January.
29 Dec 2025 3:13 PM
Conceptualised by Ogilvy, the campaign consists of an ad film.
29 Dec 2025 11:00 AM
He moves from V2 Retail, where he was head - marketing.
17 Dec 2025 11:31 AM
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