Marketing

Along with the 0.44% already picked up from public shareholders through an open offer, JSW Paints now holds 61.2% of the company.

11 Dec 2025 1:43 AM

JSW Paints finalises 60.76% acquisition of Akzo Nobel India

Deal cements the company's position as a major force in India's fast-growing paints sector.

Marketing

Gaurav Nijhawan

10 Dec 2025 3:49 PM

Gaurav Nijhawan joins MMTC-PAMP

He moves from Induslnd Bank, where he was marketing head - digital strategy and analytics.

Campaigns

Kia's 'The Next Legend' campaign.

10 Dec 2025 3:10 PM

Thierry Henry drives the next legend to the World Cup with Kia

The film has been rolled out in the lead up to the FIFA World Cup which will be held in USA, Canada and Mexico in 2026.

Advertising

The account was won following a multi-agency pitch

10 Dec 2025 11:11 AM

Network Advertising bags creative duties for three Bajaj Consumer Care brands

The agency will handle creative and strategy for Coconut Oil, Amla, and Gulabjal brands.

Media

Tata Play Binge announced the addition of Ultra Play and Ultra Jhakaas to its OTT portfolio

10 Dec 2025 10:47 AM

Tata Play Binge adds Ultra Play and Ultra Jhakaas to its OTT portfolio

The partnership strengthens its Hindi and Marathi content offerings, catering to audiences with varied content tastes across the country.

Media

Sushant Sreeram (left0 and Krishnan Kutty

09 Dec 2025 7:13 PM

JioHotstar puts INR 4,000 crore behind South India's creative future

The streaming player backs an expansion of content, betting on scale, talent and a nationwide appetite for regional storytelling.

Marketing

The new identity was unveiled by Jude Gomes, managing director and CEO, Ageas Federal Life Insurance, alongside its brand ambassador, cricketer Sachin Tendulkar.

09 Dec 2025 6:01 PM

Ageas Federal Life Insurance rolls out a new brand identity

To highlight this refreshed identity, the brand has rolled out an ad film conceptualised by Glassbox and Pollinate Labs.

Campaigns

Interview Practice with ChatGPT campaign

09 Dec 2025 11:06 AM

ChatGPT brings everyday AI stories to life

Rolls out its first nationwide campaign, spotlighting voice-first, regional-language experiences designed for Indian consumers.

Sports

Abhishek Ganguly (left) and Virat Kohli

09 Dec 2025 10:56 AM

Virat Kohli moves One8 brand to Agilitas Sports

Move comes after Kohli had reportedly refused to sign a commercial contract with RCB which has Puma as its lead jersey sponsor.

Media

Paramount's bid amounts to in excess of USD 108.4 billion

09 Dec 2025 10:40 AM

Paramount attempts to hijack Netflix-Warner Bros deal with higher bid

Bid comes after Netflix agreed to acquire Warner Bros Discovery in a deal valued at USD 82.7 billion.

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