Marketing

Janhvi Kapoor for New Balance

24 Dec 2025 3:10 PM

New Balance signs Janhvi Kapoor as brand ambassador

As per the brand, Kapoor's authenticity perfectly align with New Balance's mission of empowering people to own their unique journeys.

Marketing

The Marcom Avenue X GH2 Solar

23 Dec 2025 7:00 PM

The Marcom Avenue bags marketing mandate for GH2 Solar

Under the mandate, the agency will partner with GH2 Solar to build a cohesive brand narrative and enhance its overall market visibility.

Digital

Aditya Premani

23 Dec 2025 11:24 AM

'Legacy networks also stand to benefit the most'

We ask experts to state the one consolidation they see happening in 2026.

Campaigns

Shemaroo Entertainment's #KindnessBadhayeGoodness campaign

23 Dec 2025 11:01 AM

Shemaroo's Christmas story proves that the gentlest choices create the brightest joy

The campaign consists of an ad film.

Marketing

One Science Nutrition onboards Tiger Shroff as brand ambassador

23 Dec 2025 10:46 AM

One Science Nutrition onboards Tiger Shroff as brand ambassador

The partnership will involve educating consumers on the importance of verified supplements and promoting an active lifestyle.

Campaigns

Wheel of Fortune's launch campaign

23 Dec 2025 10:22 AM

Sony Pictures Networks India and Akshay Kumar take the humour route for Wheel of Fortune promo

The American-based TV show will be launching soon in India.

Pharma and Healthcare

Prior to this, the creative was split between BBDO and FCB

23 Dec 2025 9:22 AM

Kenvue splits global mandate between Publicis and WPP

WPP to handle creative and production, while Publicis extends APAC media business globally.

Advertising

Shriram Iyer (left) and Sahil Shah.

23 Dec 2025 9:10 AM

Are long-form print ads making a comeback?

Sahil Shah, president, Dentsu Creative Isobar, and Shriram Iyer, co-founder, ZeroFifty Mediaworks, weigh in.

Marketing

From L-R: Managing directors' Jos Alukkas - Varghese Alukkas, John Alukkas and Paul Alukkas with actor and brand ambassador, Dulquer Salmaan.

22 Dec 2025 6:25 PM

Jos Alukkas signs Dulquer Salmaan

Salmaan will feature across Jos Alukkas' upcoming campaigns.

Campaigns

Beats' 'Dare to Dream' campaign.

22 Dec 2025 11:34 AM

Beats replays Travis Scott's first dream and fast-forwards it into Powerbeats Fit

Created in collaboration with Larry Jackson, founder, gamma, and director Anthony Mandler, the campaign, comprises an ad film.

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