Media

India's business will be led by Nrupen Gutta, strategic partnerships and creator lead, along with Yadush Bose, director, growth and client success.

13 Nov 2025 3:37 PM

OS Studios enters India to elevate the gaming and esports fan experience

The global fan-experience agency behind Pokémon, Call of Duty, and the NBA sets up full-service operations across three Indian cities.

Marketing

Emami relaunches Kesh King as Kesh King Gold

13 Nov 2025 2:36 PM

Emami announces strategic rebranding of Kesh King

Launches Kesh King Gold, with a focus on premiumisation and leadership in key markets, targeting both loyal users and new audiences.

Digital

From left: Anuj Nevatia, Vasuki Punj, Kartikeya Prakash, Dhvanil Sheth and Himanshu Adlakha

13 Nov 2025 8:41 AM

'Underestimated the importance of IPs and design protection'

A panel at FICCI Young Leaders Summit 2025 delved into the legal, operational, and structural frameworks shaping entrepreneurial journeys.

Campaigns

The Cars24 campaign

12 Nov 2025 6:49 PM

Dinesh Karthik's acting leaves the Cars24 crew ‘stumped'

The online car platform's latest film featuring the cricketer scores by using self-aware humour to spotlight the brand's ease-of-use.

Advertising

Elav Horwitz

12 Nov 2025 6:24 PM

WPP elevates Elav Horwitz

She was EVP, global head of strategic partnerships and AI solutions.

Marketing

Indian Beverage Association onboards Kaizzen as strategic communication partner

12 Nov 2025 3:13 PM

Indian Beverage Association appoints Kaizzen as communication partner

Kaizzen's role will encompass the design and execution of an integrated PR and advocacy strategy, covering digital communications, and more.

Campaigns

Tata Sierra EV's ‘1991 to 2025 and beyond', campaign.

12 Nov 2025 2:39 PM

Tata brings back an icon in a new avatar through its Sierra

The film has been rolled out ahead of the car's launch on 25 November.

Marketing

Ranbir Kapoor

12 Nov 2025 2:07 PM

Ledure signs Ranbir Kapoor as brand ambassador

With this association, the brand aims to strengthen its national presence and expand into new product categories.

Advertising

Mandeep Sharma

12 Nov 2025 12:50 PM

Mandeep Sharma moves on from Cheil India

Sharma's departure is the latest in a wave of senior exits from Cheil India

Advertising

Manav Parekh

12 Nov 2025 10:02 AM

Opinion: The creator's room is the new boardroom

The author unpacks how creators went from posting content to shaping culture and why brands that partner with them will win.

Latest Stories

Titan Eye Plus' Children's Day Special campaign -The Ek Tara Project

13 Nov 2025 3:49 PM

Titan Eye Plus blurs the lines between play and eye care with ‘The Ek Tara Project'
India's business will be led by Nrupen Gutta, strategic partnerships and creator lead, along with Yadush Bose, director, growth and client success.

13 Nov 2025 3:37 PM

OS Studios enters India to elevate the gaming and esports fan experience
Vamsi Murthy

13 Nov 2025 3:16 PM

Vamsi Murthy moves to Netflix
Emami relaunches Kesh King as Kesh King Gold

13 Nov 2025 2:36 PM

Emami announces strategic rebranding of Kesh King

Most Read

Snippet from Google Gemini campaign

07 Nov 2025 11:34 AM

Google Gemini makes everyone go ‘oh ho ho' with everyday life hacks
Winner for the second edition of the Centrick-Manifest print contest

04 Nov 2025 8:52 AM

Centrick-Manifest print ad contest: Winner announced
Jemimah Rodrigues after her match-winning century

31 Oct 2025 11:18 AM

Raahil's blog: Cricket remains a religion, but there's a change in guard at the top
Johnson Verghese

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

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The attendees of the event

07 Nov 2025 11:06 AM

Picture gallery: Manifest X Sparkt rendezvous with marketers
From left: Akshat Verma, Afshan Hussain Shaikh, Swaroop Kumar, Indrashish Mukherjee, Devika Chaturvedi, John Fredrick Peter Mayne, Shachi Malhotra, Isha Ashta, Disha Daswani, Shirsha Guha Thakurta, and Ram Madhvani

11 Sep 2025 11:13 AM

India's Next Top 10 Directors 2025: Picture Gallery
ZeroFifty Mediaworks' Shriram Iyer and T Gangadhar at the event.

11 Jun 2025 10:33 AM

Indie Agencies Guild launch: Picture Gallery
Team Moonshot receiving the Independent Agency of the Year title

03 Jun 2025 6:41 PM

Good Ads Matter Awards 2025: Picture gallery
Gautam Gambhir at Goafest.

23 May 2025 10:56 AM

Goafest 2025: Pictures from day two
Leander Paes was the guest of honour

10 Apr 2025 11:44 AM

Pictures from Manifest Play Sports Marketing Summit and Awards
Titan Eye Plus blurs the lines between play and eye care with ‘The Ek Tara Project'

13 Nov 2025 3:49 PM

Titan Eye Plus blurs the lines between play and eye care with ‘The Ek Tara Project'
Dinesh Karthik's acting leaves the Cars24 crew ‘stumped'

12 Nov 2025 6:49 PM

Dinesh Karthik's acting leaves the Cars24 crew ‘stumped'
Tata brings back an icon in a new avatar through its Sierra

12 Nov 2025 2:39 PM

Tata brings back an icon in a new avatar through its Sierra
Gyproc India ceilings set the neighbourhood on fire

12 Nov 2025 1:26 AM

Gyproc India ceilings set the neighbourhood on fire
Vidya Balan turns messenger of hope in Federal Bank's call for early cancer detection

11 Nov 2025 7:19 PM

Vidya Balan turns messenger of hope in Federal Bank's call for early cancer detection
From ice cream dates to desert debates, Scapia turns daily moments into travel stories

10 Nov 2025 8:16 PM

From ice cream dates to desert debates, Scapia turns daily moments into travel stories