Manifest Media Staff

The new vertical will cater exclusively to high-velocity entertainment ecosystems spanning Bollywood, OTT platforms, celebrities, creators, musicians, and elite sports.

14 Oct 2025 1:49 PM

The Other Circle launches Cavalry

The unit aims to channel TOC's narrative expertise into driving resonance that outlasts the cycle of fleeting trends.

Srijita Das Roy 

14 Oct 2025 12:47 PM

FTA Global appoints Srijita Das Roy 

Roy moves from NP Digital, where she served as director - client services.

Citroën's

14 Oct 2025 10:59 AM

MS Dhoni shows how Citroën Aircross X makes every journey special

The campaign comprises an ad film.

Rajat Mendhi

14 Oct 2025 10:26 AM

Rajat Mendhi joins S4Capital

His last full-time stint in the agency front was at BBDO India, where he was EVP planning.

Instamart's Dhanteras campaign

14 Oct 2025 10:15 AM

Swiggy Instamart and Sonakshi Sinha flip the nepotism script with a golden spoon

The campaign spotlights the q-comm platform's instant gold delivery for Dhanteras with a bizarre spin on the idiom ‘born with a silver spoon'.

The venture's vision goes beyond transactional representation, focusing instead on building long-term, purpose-driven athlete brands that resonate globally.

13 Oct 2025 2:22 PM

Cornerstone and Meraki launch ‘Cornerstone Meraki Endeavour' to elevate non-cricket sports in India

Aims to redefine athlete representation through purpose-driven storytelling featuring India's leading and emerging sports personalities.

Yosuke Murai will lead the India practice as head of dentsu Sports & Entertainment.

13 Oct 2025 11:43 AM

Dentsu Sports & Entertainment launches in India

Aims to be a dedicated market in the space, following dentsu's announcement of its global Sports & Entertainment expansion at Cannes 2025.

Tonic Worldwide X NICMAR

13 Oct 2025 11:43 AM

Tonic Worldwide secures digital marketing mandate for NICMAR

The account was won following a multi-agency pitch and will be handled out of Tonic Worldwide's Mumbai office.

Beardo's Kya Hota Hai Mard campaign

13 Oct 2025 10:59 AM

Beardo and Bobby Deol question what it truly means to be a ‘man'

The male grooming brand's film featuring the actor holds up a mirror to the modern man's quiet confusion around masculinity.

Flipkart's ‘Diwali Ki Dhoom Dham in 10 minutes!' campaign

13 Oct 2025 10:59 AM

Flipkart Minutes brightens everything up in 10 minutes

Released ahead of Diwali, the campaign comprises a film.

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