Media , 30 Jun 2025

Lee Know

30 Jun 2025 8:17 PM

Gucci signs Lee Know as its global brand ambassador

As per the brand, Know brings a distinct energy to Gucci’s evolving narrative.
7Up’s new audio identity blends category cues - the crisp crack of a can and the splash of a fizzy pour, with a bespoke melody that captures the feeling of sunshine, bubbles, and upliftment. 

30 Jun 2025 4:34 PM

7Up launches a new sonic identity

Developed in partnership with BrandMusiq, the sound is created using an AI tool that maps musical elements.
Lego India's 'Feeling Generous' campaign.

30 Jun 2025 2:18 PM

Karan Johar’s blockbuster wishlist gets a brick-by-brick makeover in Lego

Conceptualised by Kulfi Collective, the campaign comprises an ad film.
Truecaller Play

30 Jun 2025 12:16 PM

Truecaller Ads launches 'Truecaller Play'

The platform will provide advertisers with a toolkit of video-first, interactive, and immersive ad formats.
Asian Paints' 'Daag Ko Daag Banne Hee Na De', campaign

30 Jun 2025 11:24 AM

Virat Kohli clean bowls stains with Asian Paints

Conceptualised by McCann Worldgroup, the campaign comprises a film.
Launches 'four-step' process to curb misleading entries.

30 Jun 2025 11:11 AM

Cannes Lions adds 'enhanced measures' after DM9 controversy

The agency had used AI-generated and manipulated content for an entry which went on to win a Grand Prix during the festival.
This initiative was conceptualised by Enormous and The Humsafar Trust.

30 Jun 2025 11:08 AM

Britannia Good Day partners with Parle Monaco to launch its 'Flavours of Equality' pride pack

As part of this initiative, Britannia Good Day will support all Sahyog LGBTQIA+ clinics by The Humsafar Trust for one year.
Aparna Ramachandran

30 Jun 2025 10:46 AM

‘If the industry agreed on a common metric, it would boost morale and be our North Star’

Aparna Ramachandran, head – digital originals, Balaji Telefilms, details the company’s evolution, need for unified OTT ecosystem, and more.
Arena Media is part of Havas Media Network India

30 Jun 2025 9:02 AM

Arena India bags realme's media mandate

The account was won following a multi-agency pitch.
Mukund Olety

30 Jun 2025 8:54 AM

VML's Mukund Olety moves within the WPP network

Olety was chief creative officer of the agency in India.

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Janhvi Kapoor for New Balance

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Citroën Basalt X campaign

24 Dec 2025 10:42 AM

Santa upgrades his delivery sleigh with the Citroën Basalt X
Ravanan N

24 Dec 2025 10:26 AM

'India's next media consolidation will be regional, not corporate'

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Omnicom-IPG merger: Creative structure for India revealed

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