Anupama Sajeet

The talent versus trophy paradox

19 May 2026 11:18 AM

The awards trade-off: Is talent paying the price?

As adland resets with AI and layoffs, award season returns with a glaring contradiction: if talent is expendable, why aren't trophies?
Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?

In a battle between authenticity and over-commercialisation, is creator-brand collaboration approaching a tipping point? We find out.
Rubeena Singh (left) and Hridaye A Nagpal

24 Mar 2026 10:27 AM

The AI Perplexity: To ad or not to ad

As brand integrations in the AI space and ad-fuelled chatbots become a reality, we decode whether advertising and AI can truly coexist.
Shyamala Ramanan

10 Mar 2026 10:15 AM

Anybody can sell jewellery; how we make consumers feel is what differentiates us: Shyamala Ramanan

Mia by Tanishq's business head outlines the brand's Gen Z playbook, inclusive positioning and omnichannel push beyond metros.
(clockwise from bottom left) Mithila Saraf, Farah Kapadia, Vandana Tilwani, Harshada Menon, Sonal Chhajerh, Babita baruah and Adyasha Tomar

08 Mar 2026 4:14 AM

Adland's equity illusion: The gap between optics and reality

Women in advertising unpack what true equity must look like, beyond tokenism and representation.
Mithila Saraf and Farah Kapadia

06 Mar 2026 11:38 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 3)

Famous Innovations' Mithila Saraf and Kulfi Collective's Farah Kapadia weigh in on why the 'real shift' must go deeper…
(L to R) Sonal Chhajerh, Vandana Tilwani, and Adyasha Tomar

05 Mar 2026 11:35 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 2)

Havas' Vandana Tilwani, Leo's Sonal Chhajerh and Kult's Adyasha Tomar on ‘the equity illusion in advertising'...
Harshada Menon (Left) and Babita Baruah

04 Mar 2026 11:57 AM

Has the industry fixed its gender problem, or simply rebranded the conversation? (Part 1)

Here's what VML's Babita Baruah and DDB's Harshada Menon had to say about the persisting structural inequities in adland…
Varghese Chandy

18 Feb 2026 11:45 AM

Credibility attached to print is very high; people still consider it the final word: Varghese Chandy

As Malayala Manorama challenges print decline myths, Chandy on how advertisers misread the medium, and why Kerala defies national trends.
Himanshu Saxena

16 Feb 2026 10:59 AM

Agencies worry about integration far more than clients do: Himanshu Saxena

Saxena on unifying agencies, evolving client demands, and outcome-driven growth in his expanded leadership role.

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24 May 2026 1:09 PM

Good Ads Matter Awards 2026: Film Craft shortlists
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys
From left: Rohit Ohri, Chandan Mendiratta, Ajay Kakar, Gaurav Ramdev, Raj Kamble, and Harsh Deep Chhabra

22 May 2026 5:04 PM

The in-house boom: A wake-up call for agencies?

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

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Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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