Noel Dsouza

15 May 2025 10:29 AM

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

R K Swamy's executive chairperson on the company's new consulting division, the group's strategy to future-proof client growth and more.

Rakesh Hinduja (left) and Shormistha Mukherjee.

06 May 2025 10:22 AM

Credibility vs clout: The changing currency of awards

We explore whether the shine of awards still holds weight in today's industry.

Kejal Teckchandani (left) and Shenaz Treasurywala

16 Apr 2025 10:10 AM

Is cutting out the agent the next power move for influencers?

We uncover whether self-managed brand deals are truly more profitable and authentic or if they come with hidden trade-offs.

Dell's 'Back to School & College' campaign.

15 Apr 2025 11:19 AM

Dell reinvents 'back to school and college' by making learning click through AI

Dell Technologies India's Mayuri Saikia on the vision behind its latest campaign, AI portfolio impact, and more...

While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

We examine brands driving the revival of print, the sectors leading the charge, and print's ROI in a digital-first world.

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.

21 Mar 2025 10:24 AM

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

Hindalco Industries' Nilesh Koul on its rebrand, marketing strategy, and sustainable product innovation.

12 Mar 2025 5:11 PM

'Our goal is to bring the most loved characters to our channel and who better than Pradyuman’

Ambesh Tiwari, business head – SPNI Kids and Animations, on blending legacy, innovation, and global ambition.

06 Mar 2025 10:33 AM

I’ve succeeded without a big brand’s backing, now it’s time to help others do the same: Faye D’Souza

Beatroot News’ founder discussed media sensationalism and brands' role in supporting independent journalism at an event organised by AAAI.

06 Mar 2025 9:08 AM

Puff Productions: Stories with heart, hustle and a rebel streak

SPECIAL FEATURE: Prianca J on how Puff Productions turns bold ideas into great stories.

Latest Stories

20 May 2025 11:16 AM

'The number of entries at the Abbys this year is at an all-time high'

Ohriginal aims to help organisations unlock the true potential of their culture through a blend of diagnostics, such as storytelling, leadership coaching, and cultural immersion.

20 May 2025 11:05 AM

Rohit Ohri launches Ohriginal, a culture consultancy company

20 May 2025 10:40 AM

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

South Africa's captain Temba Bavuma in the film

20 May 2025 10:07 AM

Noel Dsouza

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Credibility vs clout: The changing currency of awards

Is cutting out the agent the next power move for influencers?

Dell reinvents 'back to school and college' by making learning click through AI

Why are marketers doubling down on print?

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

'Our goal is to bring the most loved characters to our channel and who better than Pradyuman’

I’ve succeeded without a big brand’s backing, now it’s time to help others do the same: Faye D’Souza

Puff Productions: Stories with heart, hustle and a rebel streak

Follow us

Latest Stories

'The number of entries at the Abbys this year is at an all-time high'

Rohit Ohri launches Ohriginal, a culture consultancy company

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

ICC serves a trailer for the World Test Championship final

Most Read

'Pickleball is not a fad and is here to stay'

Credibility vs clout: The changing currency of awards

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

7UP® and Spotify bring science and sound together with the ‘7UP® SpiceIt Playlist’

Noel Dsouza

'Advertising is at risk of being seen as a commodity, not a strategic brand-building tool'

Credibility vs clout: The changing currency of awards

Is cutting out the agent the next power move for influencers?

Dell reinvents 'back to school and college' by making learning click through AI

Why are marketers doubling down on print?

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

'Our goal is to bring the most loved characters to our channel and who better than Pradyuman’

I’ve succeeded without a big brand’s backing, now it’s time to help others do the same: Faye D’Souza

Puff Productions: Stories with heart, hustle and a rebel streak

Follow us

Latest Stories

'The number of entries at the Abbys this year is at an all-time high'

Rohit Ohri launches Ohriginal, a culture consultancy company

Rasna enters ready-to-drink market with acquisition of Jumpin for INR 350 crore

ICC serves a trailer for the World Test Championship final

Most Read

'Pickleball is not a fad and is here to stay'

Credibility vs clout: The changing currency of awards

The sheer volume of celebrities in Indian ads is incredible: Debbi Vandeven

7UP® and Spotify bring science and sound together with the ‘7UP® SpiceIt Playlist’

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