Noel Dsouza

Kejal Teckchandani (left) and Shenaz Treasurywala

16 Apr 2025 10:10 AM

Is cutting out the agent the next power move for influencers?

We uncover whether self-managed brand deals are truly more profitable and authentic or if they come with hidden trade-offs.
Dell's 'Back to School & College' campaign.

15 Apr 2025 11:19 AM

Dell reinvents 'back to school and college' by making learning click through AI

Dell Technologies India's Mayuri Saikia on the vision behind its latest campaign, AI portfolio impact, and more...
While global print ad revenues decline, India tells a different tale and defies that trend, with advertising spends projected to reach USD 22,000 crore by 2025.

09 Apr 2025 9:59 AM

Why are marketers doubling down on print?

We examine brands driving the revival of print, the sectors leading the charge, and print's ROI in a digital-first world.
Nikhil Sachdev

07 Apr 2025 10:43 AM

Padel attracts a unique, premium clientele that’s hard to access through most sports: Nikhil Sachdev

PadelPark India's co-founder and marketing head on why brands bet on padel, APPT's impact, and the startup playbook for sport.
Nilesh Koul

21 Mar 2025 10:24 AM

'We are positioning ourselves as a solutions provider, helping businesses accelerate innovation'

Hindalco Industries' Nilesh Koul on its rebrand, marketing strategy, and sustainable product innovation.
Ambesh Tiwari

12 Mar 2025 5:11 PM

'Our goal is to bring the most loved characters to our channel and who better than Pradyuman’ 

Ambesh Tiwari, business head – SPNI Kids and Animations, on blending legacy, innovation, and global ambition.
Faye D’Souza

06 Mar 2025 10:33 AM

I’ve succeeded without a big brand’s backing, now it’s time to help others do the same: Faye D’Souza

Beatroot News’ founder discussed media sensationalism and brands' role in supporting independent journalism at an event organised by AAAI.
Prianca J

06 Mar 2025 9:08 AM

Puff Productions: Stories with heart, hustle and a rebel streak

SPECIAL FEATURE: Prianca J on how Puff Productions turns bold ideas into great stories.
Malishka Mendonsa

05 Mar 2025 10:21 AM

Passion is not about gender, it is about thought and evolution: Malishka Mendonsa

Red FM's RJ Malishka on her journey, radio's synergy with digital media and playing the role of Sarojini Naidu on OTT.
Josy Paul (left) and Gautam Surath

04 Mar 2025 10:22 AM

Is traditional mentorship in agencies fading away?

In our March issue, we explored the shift in advertising mentorship and if AI is replacing agency heads as creative mentors.

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Havas Media India has been appointed as the media AOR for Magicbricks

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Havas Media India wins integrated media mandate of Magicbricks
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