Noel Dsouza

From left: Leena Gupta, Harshada Menon, Nivedita Agashe, Pooja Ambulkar and Manoti Jain.

18 Nov 2025 10:34 AM

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

A panel at Lions' ‘See It Be It' India event discussed how the initiative showed them the power of collaboration and vulnerability.

17 Nov 2025 10:59 AM

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

Ayush Tainwala, CEO, Bagzone Lifestyles, on Lavie Luxe's premium push, its new collection, and designing for today's Indian consumer.

13 Nov 2025 2:14 PM

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

Moe's Art's co-founder on PR's evolution, the case for balance over virality, and the return of patient storytelling.

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Infectious Advertising's Ramanuj Shastry on building an agency that stays bold, independent, and true to its craft in a changing industry.

The masterclass broke down how programmatic technology is reshaping how brands plan, buy, and measure digital campaigns, replacing ambiguity and overspending with data-driven precision and accountability.

10 Nov 2025 10:59 AM

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

At The Trade Desk's programmatic masterclass, its MD urged marketers to move beyond walled gardens and adopt transparency with data.

30 Oct 2025 9:20 AM

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

Fossil India's MD talks about its recent campaign, Machine Luxe collection, the Indian market, premiumisation, and more...

14 Oct 2025 10:29 AM

‘I don't think goodness and common sense need brand ambassadors'

Praveen Kenneth, founder, Beautiful India, on positioning the brand as ‘conscious luxury' and why homegrown brands must take India global.

For over a decade, impressions and CTRs defined digital marketing success - promising scale, clarity, and easy measurement. But that system is starting to crack.

09 Oct 2025 10:59 AM

Why attention metrics still struggle to break through in India

Despite reaching Gen Z at scale, brands are struggling to hold their attention, we set out to see if marketers are ready to rethink ROI.

Ideabaaz's official launch at the National Stock Exchange in Mumbai on 29 September.

30 Sep 2025 10:32 AM

Ideabaaz's impact isn't just about entertainment, but the startups we help scale: Jeet Wagh

Ideabaaz's founder and CEO on why the startup show matters, the Zee Entertainment partnership, and what's next.

30 Sep 2025 10:12 AM

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

HDFC Securities' EVP and CMO on its new digital campaigns, attention metrics, and the value of personal engagement.

Latest Stories

18 Nov 2025 11:57 AM

Havas clarifies stance on 'WPP interest'

The Central Bureau of Communication, which handles advertising for all central ministries and departments, will adopt the new rates immediately.

18 Nov 2025 10:54 AM

Government approves 26% hike in print ad rates

18 Nov 2025 10:34 AM

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

Tista Sen at the Cannes Lions International Festival of Creativity's 'See It Be It'

18 Nov 2025 10:15 AM

Noel Dsouza

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

‘I don't think goodness and common sense need brand ambassadors'

Why attention metrics still struggle to break through in India

Ideabaaz's impact isn't just about entertainment, but the startups we help scale: Jeet Wagh

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

Follow us

Latest Stories

Havas clarifies stance on 'WPP interest'

Government approves 26% hike in print ad rates

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Be bold and radical, because in an industry where women are a mere fraction, we need more of us'

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Noel Dsouza

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

India's watch market to be shaped by premiumisation and personalisation: Johnson Verghese

‘I don't think goodness and common sense need brand ambassadors'

Why attention metrics still struggle to break through in India

Ideabaaz's impact isn't just about entertainment, but the startups we help scale: Jeet Wagh

The investment world today needs to guide people towards responsible investing: Puneeth Bekal

Follow us

Latest Stories

Havas clarifies stance on 'WPP interest'

Government approves 26% hike in print ad rates

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Be bold and radical, because in an industry where women are a mere fraction, we need more of us'

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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