Noel Dsouza

27 Nov 2025 10:47 AM

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

Matthew Cordiner, global whisky ambassador, Bacardi, on heritage and why whisky storytelling matters.

26 Nov 2025 10:43 AM

If you want Gen Z's attention, you can't copy-paste ads: Ankit Goyle

Snap's head of marketing breaks down Gen Z's visual language, the idea behind their latest campaign, and why attention metrics matter.

24 Nov 2025 10:53 AM

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

ABD Maestro's MD on building a design-led, culture-forward portfolio for India's new-age spirits consumer.

Alankrita Shrivastava (left) and Kopal Naithani

21 Nov 2025 10:57 AM

‘As women, we're often told to quiet down, but as creative women we need the courage to speak up'

Alankrita Shrivastava was in conversation with Kopal Naithani at SIBI India.

20 Nov 2025 10:59 AM

Felicity Fellows on the power of pausing: Why real leadership lives between heart and hustle

Stan's Felicity Fellows urged women to lead with emotional truth, creative presence, and grounded courage at the Lions' SIBI India event.

From left: Leena Gupta, Harshada Menon, Nivedita Agashe, Pooja Ambulkar and Manoti Jain.

18 Nov 2025 10:34 AM

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

A panel at Lions' ‘See It Be It' India event discussed how the initiative showed them the power of collaboration and vulnerability.

17 Nov 2025 10:59 AM

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

Ayush Tainwala, CEO, Bagzone Lifestyles, on Lavie Luxe's premium push, its new collection, and designing for today's Indian consumer.

13 Nov 2025 2:14 PM

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

Moe's Art's co-founder on PR's evolution, the case for balance over virality, and the return of patient storytelling.

12 Nov 2025 9:54 AM

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Infectious Advertising's Ramanuj Shastry on building an agency that stays bold, independent, and true to its craft in a changing industry.

The masterclass broke down how programmatic technology is reshaping how brands plan, buy, and measure digital campaigns, replacing ambiguity and overspending with data-driven precision and accountability.

10 Nov 2025 10:59 AM

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

At The Trade Desk's programmatic masterclass, its MD urged marketers to move beyond walled gardens and adopt transparency with data.

Latest Stories

28 Nov 2025 11:21 AM

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Dalbir Singh continues his diary for Manifest.

28 Nov 2025 11:14 AM

Producer's Diary by Dalbir Singh

28 Nov 2025 11:12 AM

Her take: Eyes behind my head

28 Nov 2025 11:08 AM

Noel Dsouza

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

If you want Gen Z's attention, you can't copy-paste ads: Ankit Goyle

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

‘As women, we're often told to quiet down, but as creative women we need the courage to speak up'

Felicity Fellows on the power of pausing: Why real leadership lives between heart and hustle

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

Follow us

Latest Stories

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Producer's Diary by Dalbir Singh

Her take: Eyes behind my head

Yes Bank turns credit score literacy into everyday conversation

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

Noel Dsouza

'For a whisky brand, it's not just what's in the glass — it's the culture and history behind it'

If you want Gen Z's attention, you can't copy-paste ads: Ankit Goyle

It's a cluttered, fragmented market, so we have to not just deliver, but over-deliver: Bikram Basu

‘As women, we're often told to quiet down, but as creative women we need the courage to speak up'

Felicity Fellows on the power of pausing: Why real leadership lives between heart and hustle

‘Be your truest self, feel what you feel, and cry if you need to - just keep putting in the work'

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

The 'anti-agency' era is here, and challenger brands are finally listening: Vishaal Shah

‘The best school of advertising I could have asked for was working under Piyush Pandey'

People don't hate advertising, they hate irrelevant ones: Tejinder Gill

Follow us

Latest Stories

'Our aim is to weave digital mindfulness into everyday life, not confine it to the virtual world'

Producer's Diary by Dalbir Singh

Her take: Eyes behind my head

Yes Bank turns credit score literacy into everyday conversation

Most Read

SIBI India 2025: 'One grows up thinking leaders don't cry, don't show emotion, and are invincible'

'Learning will happen faster than any training programs if AI is given to the users'

Cannes Lions' 'See It Be It' India to be hosted on 14 November in association with Snowball Studios

‘The best school of advertising I could have asked for was working under Piyush Pandey'

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